Showing results by author "Joe Coulombe" in All Categories
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Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- By: Joe Coulombe, Patty Civalleri - contributor
- Narrated by: Mark Smeby
- Length: 7 hrs and 33 mins
- Unabridged
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Overall
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Performance
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Story
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.
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Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- Narrated by: Mark Smeby
- Length: 7 hrs and 33 mins
- Release date: 22-06-2021
- Language: English
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Non-member price: $23.99 or 1 Credit
Sale price: $23.99 or 1 Credit
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