Showing results by author "Fraser Sutherland" in All Categories
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The Making of a Name
- By: Steve Rivkin, Fraser Sutherland
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Unabridged
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.
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The Making of a Name
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Release date: 25-11-2009
- Language: English
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Non-member price: $27.99 or 1 Credit
Sale price: $27.99 or 1 Credit
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