Showing results by author "Ethan Rasiel" in All Categories

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action­­: The McKinsey Mind. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.

Marketing takes a long time to do well, right? Not necessarily. In fact, the best way to tell a story is to tell it TODAY. On Marketing at Lightspeed, you’ll learn the best techniques to help your own company market itself quickly and painlessly.brbr The program will feature special guests from marketing disciplines like social media, advertising, and direct marketing. It will also showcase leaders of companies of all sizes who will share their own stories of marketing done well, and marketing pitfalls you can avoid.brbr Want to organize a press conference? Want to launch a website? Want to ...