Showing results by author "Elissavet Mamali" in All Categories
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A Macat Analysis of Theodore Levitt's Marketing Myopia
- By: Elissavet Mamali, Monique Diderich
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Unabridged
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German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.
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A Macat Analysis of Theodore Levitt's Marketing Myopia
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Release date: 27-06-2016
- Language: English
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Non-member price: $9.99 or 1 Credit
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