Showing results by author "Ed Lebar" in All Categories
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The Brand Bubble
- The Looming Crisis in Brand Value and How to Avoid It
- By: John Gerzema, Ed Lebar
- Narrated by: Peter Ganim
- Length: 8 hrs and 37 mins
- Unabridged
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Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.
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The Brand Bubble
- The Looming Crisis in Brand Value and How to Avoid It
- Narrated by: Peter Ganim
- Length: 8 hrs and 37 mins
- Release date: 10-07-2020
- Language: English
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Non-member price: $27.99 or 1 Credit
Sale price: $27.99 or 1 Credit
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