Showing results by author "Dr. Mark S. Baylor PhD" in All Categories
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International Marketing Essentials
- A Practical Guide for International Marketers
- By: Dr. Mark S. Baylor PhD
- Narrated by: Cesar Brasil
- Length: 7 hrs and 30 mins
- Unabridged
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This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.
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International Marketing Essentials
- A Practical Guide for International Marketers
- Narrated by: Cesar Brasil
- Length: 7 hrs and 30 mins
- Release date: 17-05-2022
- Language: English
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Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
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