Showing results by author "David Craig White" in All Categories

Hey everybody, my name is David Craig White and I am your host here at the Sales Players Podcast, and over the next few days, weeks, months and hopefully years, we aim to bring you a ton of value, and we’re pretty confident we’ll bring some entertainment too. My personal goal for this podcast is that we’re not going to just focus too much on bringing you the same sales gurus, influencers or sales players from the Fortune 500 companies you've seen on most other sales podcasts. We’re going to focus on interviewing the sales players you’ve never heard of befo

Stop Talking Start Selling is a comprehensive sales book for business-to-business (B2B) sales professionals by David Craig White that will navigate you through the entire sales process from cold-call to closed contract. You will learn how to cold-call, how to beat gatekeepers, how to qualify prospects and uncover buyer motives, how to overcome objections, how to present your solution, and how to negotiate and close win-win contracts at higher profit margins.