Showing results by author "Brett Gordon" in All Categories

Where do flies go at night? It is a harmless question, but does anyone really know the answer? Sometimes it is best not to ask such harmless questions, for you may not like the answers. Horror Stories and Tales of the Supernatural is one those books that will keep you up way past your bedtime, whether you are listening to it or trying to forget it so that you can get some undisturbed sleep.

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.