Showing titles in Engineering

As the world's foremost cycling nation, the Netherlands is the only country where the number of bikes exceeds the number of people, primarily because the Dutch have built a cycling culture accessible to everyone, regardless of age, ability, or economic means. Building the Cycling City examines the triumphs and challenges of the Dutch while also presenting stories of North American cities already implementing lessons from across the Atlantic.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

The story of the American West is the story of a relentless quest for a precious resource: water. It is a tale of rivers diverted and dammed, of political corruptions and intrigue, of billion-dollar battles over water rights, of ecologic and economic disaster. In Cadillac Desert, Marc Reisner writes of the earliest settlers, lured by the promise of paradise, and of the ruthless tactics employed by Los Angeles politicians and business interests to ensure the city's growth. He documents the bitter rivalry between two government giants to transform the West.

There’s a dirty little secret about aviation maintenance: It often breaks aircraft instead of fixing them. Manifesto is the much-anticipated first audiobook from renowned aviation columnist and speaker Mike Busch. Written in typical no-nonsense style, it lays out the basis of Mike's “minimalist” maintenance philosophy for owner-flown general aviation aircraft. An owner who follows the audiobook's guidance can save a small fortune on maintenance costs and end up with a safer, more reliable aircraft.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

To support a concept as bold as the Metaverse, we need several orders of magnitude more powerful computing capability, accessible at much lower latencies, across a multitude of devices and screens. You'll discover how blockchain can accelerate data flow, exchange, and transactions to create and transfer value around the world and, at the same time, how it can be used to protect user data privacy and security with decentralized web infrastructures.

Data and Reality gracefully weaves the disciplines of psychology and philosophy with data management to create timeless takeaways on how we perceive and manage information. Although databases and related technology have come a long way since 1978, the process of eliciting business requirements and how we think about information remains constant.

In the first-ever history of the world's female buccaneers, Pirate Women: the Princesses, Prostitutes, and Privateers Who Ruled the Seven Seas tells the story of women, both real and legendary, who through the ages sailed alongside - and sometimes in command of - their male counterparts. These women came from all walks of life but had one thing in common: a desire for freedom.

The role of not only the test pilots but the engineers, aerodynamicists, and support staff in making supersonic flight possible has been widely overlooked. Beyond Blue Skies charts the triumphs and tragedies of the rocket-plane era and the unsung efforts of the men and women who made amazing achievements possible.

As quintessentially British as a plate of fish and chips or a British bulldog, the boxy, utilitarian Land Rover Defender has become an iconic part of what it is to be British. It is said that for more than half the world's population, the first car they ever saw was a Land Rover Defender. It mirrors many of our national traits, stiff upper-lipped and slightly eccentric.

Boarding an airplane strikes at least a small sense of fear into most people. Even though we all have heard that the odds of being struck by lightning are greater than the odds of perishing in a plane crash, it still doesn't feel that way. Airplane crashes might be rare, but they do happen, and they’re usually fatal. David Soucie insists that most of these deaths could be prevented. He’s worked as a pilot, a mechanic, an FAA inspector, and an aviation executive. He’s seen death up close and personal - deaths of colleagues and friends that might have been prevented if he had approved certain safety measures in the aircrafts they were handling.

Are you a female engineer or a manager of female engineers? Are you working hard but not getting ahead? Do you feel you aren’t getting the recognition you deserve? Are you frustrated that you can’t seem to penetrate the "boys network" at work? Are you searching for a practical career guide that goes beyond social commentary on gender issues in engineering? As a 15-year engineering industry veteran and mom of three, Stephanie Slocum uses a conversational and down-to-earth approach to teach you how to succeed as a female engineer.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.

During the height of the blizzard of 1978, the tanker Global Hope floundered on the shoals off the Massachusetts coast. The Coast Guard dispatched a patrol boat, but was soon in as much trouble as the tanker. Then pilot boat captain Frank Quirk, hearing of the Coast Guard's troubles on his radio, decided to act.

Sailing across the Pacific, the battle-scarred heavy cruiser USS Indianapolis had just delivered a secret cargo that would trigger the end of World War II. Heading westward, she was sunk by a Japanese submarine. In 12 minutes, some 300 men went down with her. More than 900 other spent four horrific days and five nights in the ocean with no water to drink, savaged by a pitiless sun and swarms of sharks. Incredibly, no one knew they were there until a navy patrol plane accidentally discovered them. In the end, only 316 crewmen survived. How could this have happened - and why?

On 25 May 1982, at a critical juncture in the Falklands War, the destroyer HMS Coventry was attacked by Argentinean aircraft. In a devastating strike, she was hit by three bombs, two of which exploded inside her hull, killing 19 of her crew and leaving many others badly injured. Within minutes Coventry had capsized, and would finally sink the following day. It was the first occasion since the Second World War that a British captain and crew had to abandon a stricken ship.

From former New York Times Science writer Tatiana Schlossberg comes Inconspicuous Consumption: The Environmental Impact You Don't Know You Have, a fascinating and unexpectedly entertaining look at the way climate change and environmental pollution are intimately involved in our everyday life - in everything we use, buy, eat, wear, and how we get around - and have consequences that extend far beyond our lives.

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

Several years ago, ecologist Lauren E. Oakes set out from California for Alaska's old-growth forests to hunt for a dying tree: the yellow-cedar. With climate change as the culprit, the death of this species meant loss for many Alaskans. Oakes and her research team wanted to chronicle how plants and people could cope with their rapidly changing world. Amidst the standing dead, she discovered the resiliency of forgotten forests, flourishing again in the wake of destruction, and a diverse community of people who persevered to create new relationships with the emerging environment.

The transition to clean energy is moving far too slowly. Trapped by a century of fossil fuel investments and politicians that struggle to plan beyond the next election, the “Big Grid” that powers our modern world is outdated and in dire need of an upgrade. Freeing Energy offers a new and faster path towards a clean energy future — one that is more reliable, more equitable, and cheaper.