Showing titles in Consumer Behaviour & Market Research
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 09-07-2020
- Language: English
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-2019
- Language: English
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Frustrating as PDF not supplied with the audio book and it’s not communicated prior to purchase
- By Anonymous User on 20-12-2023
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-2022
- Language: English
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Randomistas
- How Radical Researchers Changed our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 22 mins
- Unabridged
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In Randomistas, Andrew Leigh tells the stories of radical researchers who overturned conventional wisdom in medicine, politics, economics, law enforcement and more. From finding the cure to scurvy to discovering what policies really improve literacy rates, randomistas have shaped life as we know it - but they often had to fight to conduct their trials and have their findings implemented. In the tradition of Malcolm Gladwell, Randomistas is a brilliant and entertaining exploration of a hidden but vital foundation of modern life.
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Randomistas
- How Radical Researchers Changed our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 22 mins
- Release date: 14-08-2018
- Language: English
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- By: Greg Nanigian
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Unabridged
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Release date: 29-12-2020
- Language: English
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Tools and Weapons
- The Promise and the Peril of the Digital Age
- By: Brad Smith, Carol Ann Browne
- Narrated by: Brad Smith, Carol Ann Browne
- Length: 11 hrs and 11 mins
- Unabridged
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From Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitisation of everything accelerates. In Tools and Weapons, Brad Smith takes us behind the scenes on some of the biggest stories to hit the tech industry in the past decade. From Edward Snowden's NSA leak to the NHS WannaCry ransomware attack, this book is essential listening to understand what's happening in the world around us.
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great book
- By Anonymous User on 07-10-2020
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Tools and Weapons
- The Promise and the Peril of the Digital Age
- Narrated by: Brad Smith, Carol Ann Browne
- Length: 11 hrs and 11 mins
- Release date: 10-09-2019
- Language: English
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Release date: 20-09-2013
- Language: English
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-2023
- Language: English
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-2021
- Language: English
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- By: Andy Paul
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Unabridged
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Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Release date: 17-12-2014
- Language: English
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
- By: Dan S Kennedy
- Narrated by: Tom Gallagher
- Length: 6 hrs and 59 mins
- Unabridged
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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
- Narrated by: Tom Gallagher
- Series: Nightingale-Conant: Marketing
- Length: 6 hrs and 59 mins
- Release date: 27-12-2022
- Language: English
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- By: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release date: 27-12-2015
- Language: English
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- By: Debbie Levitt
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Unabridged
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Release date: 15-02-2023
- Language: English
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- By: Robert Cialdini, María Serrano Giménez - translator
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Unabridged
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Excelente libro de comunicación en el área de Mark
- By Alfredo Salamanca on 18-07-2023
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Release date: 08-06-2023
- Language: Spanish
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- By: Robert Moore
- Narrated by: Todd Eflin
- Length: 2 hrs and 7 mins
- Unabridged
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Let me ask you a quick question: imagine what it would be like to be able to control and manipulate anyone you want. How does it feel? Well, that's exactly the purpose of this book: to give you a series of ideas, strategies, and techniques that you can use immediately to control minds....
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had some good points- had to search for them
- By Kindle Customer on 27-04-2019
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Narrated by: Todd Eflin
- Length: 2 hrs and 7 mins
- Release date: 22-03-2018
- Language: English
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- By: Daniel Covington
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Unabridged
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Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Release date: 17-12-2020
- Language: English
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- By: Robert L. FitzPatrick
- Narrated by: Robert L. FitzPatrick
- Length: 12 hrs and 7 mins
- Unabridged
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Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.
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Whooooaaaaa... Must Read.
- By Jo on 07-11-2022
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- Narrated by: Robert L. FitzPatrick
- Length: 12 hrs and 7 mins
- Release date: 01-12-2021
- Language: English
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- By: Henrik Rodgers
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Unabridged
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Release date: 28-10-2019
- Language: English
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 18-05-2021
- Language: English
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- By: Michelle Baddeley
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Unabridged
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Release date: 10-07-2018
- Language: English
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