Showing results by author "Mike Sullivan" in Business & Careers

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this ...

Join the eternally curious, interested, and interesting hosts, Mike Koenigs of the SuperPower Accelerator and Dan Sullivan of Strategic Coach®, to amplify your capabilities, value, status, and authority on the Capability Amplifier podcast. Ever episode focuses on a new mindset, shortcut or deep thinking exercise that will improve your performance and lifespan. Learn more at: https://www.CapabilityAmplifier.com

The show where Sully, Jen and Adam chat with tech entrepreneurs and investors… over a few drinks.

Welcome to Overboost Talks, the official podcast of Overboost, where we empower new entrepreneurs with the knowledge and insights they need to succeed in the fast-paced world of technology and innovation. Join your host, Mike Sullivan, as we dive into the pages of the most influential books on entrepreneurship, venture capital, and business growth, curating essential tools, strategies, and mindsets to help you navigate the challenges of starting and scaling your venture. Each episode brings you closer to the groundbreaking ideas of industry experts and the secrets behind the success of iconic ...