Showing titles in Business

The private space industry’s consensus leader, SpaceX, headed by controversial billionaire Elon Musk, was worth an estimated $187 billion in 2023 while taking on more roles—flying cargo, supplies, and astronauts to outer space, and even playing a central role as rocket supplier to NASA’s Artemis moon mission. In SpaceX: Elon Musk and the Final Frontier, science journalist and editor Brad Bergan tells the story of SpaceX. Bergan examines every detail surrounding SpaceX’s efforts to accelerate humankind’s exploration and understanding of outer space.

The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’s mind, giving listeners a visceral understanding of how entrepreneurs think and act differently from the rest of us - how they see the horizon where we just see a spreadsheet. Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of his mentor’s betrayal and of his brother’s death from of AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

The ‘Billionaire Businessmen Biographies’ is two books in one: ‘Warren Buffett, The Life, Lessons and Rules for Success’ and ‘Jeff Bezos, The Life, Lessons and Rules for Success’. Drawing from the secrets from these world-class businessmen, it reflects on their lives, lessons, and ventures to identify their key success strategies so you can apply them too.

In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apples first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning. Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976.

Dive deep into the lives, successes, and failures of some of the most successful, and wealthiest, men on the planet - Jeff Bezos, Elon Musk, Steve Jobs, Bill Gates, Jack Ma, and Richard Branson - and discover what drove them all to become super achievers.

Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

An expert, story-driven account of how Coinbase won the cryptocurrency game and set itself up to lead the future of banking and blockchain-based trading. This is the story of the people who made Coinbase, per PitchBook, “one of the most valuable startups in the US,” including the stoic, preppy founder and CEO Brian Armstrong and the bitcoin-obsessed former lumberjack Olaf Carlson-Wee, who turned their backs on the first generation of wild-eyed Bitcoin prophets to build something more profound and practical.

Walt Before Mickey is a look at Walt's decade-long career before he became an international sensation with the creation of Mickey Mouse in 1928.

Menino pobre, criado sozinho pela mãe num cortiço, Luiz Barsi Filho se tornou uma lenda no mundo dos investimentos. Não foi da noite para o dia. Ele começou a investir no final dos anos 1960, passou por sucessivas crises e planos econômicos, e prosperou em (quase) todos os momentos.

Nigel Travis has 40 years of experience as a leader in large and successful organisations, as well as those facing existential crisis - such as Blockbuster as it dawdled in the face of the Netflix challenge. In his 10 years as CEO and chairman of Dunkin' Brands, Travis fine-tuned his ideas about the challenge culture and perfected the practices required to build it. He argues that the best way for organisations to succeed in today's environment is to embrace challenge and encourage pushback, rather than reject them.

Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought", voted on by the academic members of the American Marketing Association.

In this encore to his classic 1987 unauthorized biography of Steve Jobs (Steve Jobs: The Journey is the Reward), Jeffrey Young examines Jobs' remarkable resurgence, one of the most amazing business comeback stories in years.

During the Roaring Twenties, two of the most revered and influential men in American business proposed to transform one of the country’s poorest regions into a dream technological metropolis, a shining paradise of small farms, giant factories, and sparkling laboratories. Henry Ford and Thomas Edison’s “Detroit of the South” would be 10 times the size of Manhattan, powered by renewable energy, and free of air pollution. And it would reshape American society.

How the world's most powerful media mogul really thinks! Rupert Murdoch, the controversial chairman and CEO of News Corp., is the subject of endless gossip, speculation, and criticism. But what really drives his bold (and usually successful) gambles? Based on comments from News Corp. executives and competitors and interviews with Wall Street analysts, investors, and other media experts, this audio book explores some of the most fascinating questions about Murdoch.

Rockefeller was the quintessential industrialist. He created an industry out of nascent oil and gas start-ups during a time when none existed. His strategies and tactics may not have been approved by all, but he was certain he was doing God’s work. We live in a world today that is based on the actions of John D. Rockefeller. Everything we do and how we live are the result of oil and its power. This inherent structure is based on what one man did when the oil industry was just starting off.

Join self-made billionaire David Green, founder of America's craft store giant Hobby Lobby, as he shares the key to building a powerful legacy: Generosity. In Giving It All Away...and Getting It All Back Again, Green unpacks time-tested principles that will help you reap the benefits of generosity for multiple generations to come. In 1970, David Green began making picture frames in his garage. With hard work, he and his wife, Barbara, turned that humble beginning into the world's largest privately owned arts-and-crafts retailer.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.