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Ryan summarising the key takeaways from the year in eCommerce/Retail, and how we can set you up for success in 2025!

We speak about a couple of brands who've struggled this year, and some that have thrived, and how we can do so in 2025!

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Nomad The Label has quickly established itself in the Australian eCommerce scene as a brand on the up, with the right values of being Sustainable and Inclusive.

Starting out in the market stalls along the east coast of Australia, Louise and Donal had to quickly do things differently once the pandemic hit, and born was Nomad The Label.

Rapidly growing over the last 4 years, Donal takes us behind the scenes and each pivotal decision that has taken place, to ensure long term sustainable growth, whilst ensuring the growing customer base continues to feel apart of the community.

We talk about investing in the best photography, even when it was a stretch on the budget, and what that ROI looks like.

Donal is also very big on knowing your numbers and the small details, such as customer feedback, to ensure the brand doesn't miss a trick, and has each customer in the forefront of their mind when it comes to making business decisions.

Really enjoyed the recording, let me know in the comments if you did as well!

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Ryan Martin and James King disect the numbers from Black Friday Cyber Monday, compare them against the US numbers and explain what that means for eCommerce businesses moving forward.

We talk about metrics and ways to best utilise your data, to set you up for a big 2025.

We look at the evolution of search, now that ChatGPT is becoming a go to for many of our peers, as their initial search engine, and why technical SEO is as important as it's ever been.