• The Genius Hack Behind Tribe Bikes’ Explosive Growth (Hint: It’s Not Ads)

  • Feb 10 2025
  • Length: 33 mins
  • Podcast

The Genius Hack Behind Tribe Bikes’ Explosive Growth (Hint: It’s Not Ads)

  • Summary

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    Perth Retail Roadshow


    🚴‍♂️How do you sell a high-ticket item online when customers want to try before they buy?

    That’s exactly the challenge Tribe Bikes faced when selling their $13K-$18K electric cargo bikes. In this episode,Steve Bull, co-founder of Tribe Bikes, reveals how his brand went from an experiment to market leader—and the surprising strategy that now accounts for8% of their total sales.

    ✔️ How Tribe Bikes turned a personal problem into a thriving eCommerce brand
    ✔️ The challenges of selling high-ticket, bulky items online (and how they cracked the code)
    ✔️ Why traditional bike shops weren’t the right retail strategy
    ✔️ Thecustomer-led marketing strategy that boosted conversions
    ✔️ How Steve and his team are usingXperify to connect real customers with potential buyers
    ✔️ Why word-of-mouth and community-driven marketing aremore powerful than paid ads

    🎙️Bonus: Steve recently acquired Xperify—an app that allows brands to turn existing customers into their best salespeople. If you’re running an eCommerce brand with high-ticket products, this could be the missing piece in your conversion funnel.

    🔗Links & Resources:

    • Tribe Bikes

    • Xperify:xperify.com

    • Connect with Steve Bull on LinkedIn:Steve’s Profile

    🚀Enjoyed the episode?

    Subscribe & leave us a review to help more Aussie eCom brands level up! 🎧🔥

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