In this episode, I chat with the powerhouse that is Emma Gage, founder of The Wild Ones and brand strategist extraordinaire. Emma spills all on creating “Unicorn Ambitions” – goals so big they make you nervous (in the best way). We’re talking high-value brand positioning, disruptive strategies, and claiming a space that’s truly yours.

Emma, who’s worked with brands like Nike, Google, and Disney, shares her secrets for standing out without sacrificing authenticity. Coaches, this episode is your deep dive into positioning yourself for real impact. 🌟🔥

00:23 Meet Emma Gage: Founder of The Wild Ones

01:08 Emma's Background and Experience

02:20 Unicorn Ambitions and Brand Strategy

06:16 Understanding Brand Positioning

09:04 Case Study: Energy Healer's Brand Transformation

16:08 The Importance of Disruptive Ideas

20:01 Building a Cohesive Brand

23:43 Mindset and Visibility for Women Entrepreneurs

30:12 Emma's Business and Recommendations

33:28 Conclusion and Contact Information

Key Topics Covered:

🔍 Finding Your Unique Brand Position: Emma spills the tea on standing out in a crowded market.

💡 Unicorn Ambitions: Think BIG and set those sky-high goals, no matter where you're at in your biz.

🌍 Crafting a Disruptive Idea: Learn why shaking things up with a single, bold idea can set your brand on fire.

🧠 Strategic Visibility: Promoting an idea can be way cooler (and less scary) than just promoting yourself.

📚 Must-Reads: Emma shares her favorite authors and books on building a brand community. Trust me, they’re golden!

📧 Stay In the Loop: Emma’s ‘Wild Edit’ newsletter is your weekly inspo fix, packed with cultural trends and fresh ideas.

What you’ll learn in this episode:

• 🔍 Understand the concept of 'Unicorn Ambitions' and why it's essential for your business.
• 🧩 Discover the importance of brand positioning and how to differentiate yourself in the market.
• 🚀 Get insights on creating a disruptive idea to elevate your brand.
• 📚 Learn specific steps to start crafting your unique brand story and personal brand.
• 💡 Explore real-life case studies on brand differentiation and strategic positioning.
• 🔥 Gain practical tips on standing out as a coach with a cohesive brand strategy.

Special Offers & Resources:

• 📚Free Mini Course: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free course will guide you through effective strategies to grow your business without the need for daily social media updates.
• 🚀 Supercharged! Eight-week Mini-Mind for New Coaches – Nail your branding, niche, and flagship offer while building a lead magnet that complements your business.
• 📢 Amplified Program: Six-Months to Expert Status – Turn up the volume on your coaching business!

Why You Should Tune In:

This episode is all about empowering women to build impactful, high-value businesses by leveraging brand strategy 🔥💪! Perfect for any coach looking to stand out with a unique brand vibe and strategic vision! 🌟

Memorable Quotes:

“ Rather than saying I'm better than this person, which is draining. It's just better to play a completely different game.” - Emma...

In today’s episode, we’re diving into Big Deal Energy (BDE) and how stepping into it can help you build a fully booked coaching business. If you've been playing small or feeling like you’re not getting the results you deserve, it's time to tap into the unapologetic, stand-out energy that will transform your business. We’re talking confidence, visibility, and personal branding that makes people take notice!

• WTF is Big Deal Energy? (And why it’s the key to a successful coaching business.)
• How to step into your "holy fck"* era and expect more from your business.
• Why playing small and hiding behind your qualifications is holding you back from becoming fully booked.
• My secret hacks to creating a personal brand that reflects your big deal energy (no more blending in).
• How my clients go from crickets to cha-chings by embracing business confidence and bold actions.

This episode is a no-BS call to action for every coach who’s been playing it safe. If you’ve been sitting in "Not Me Energy", wondering why things aren’t moving as fast as you want, then this episode is for you. Leanne’s approach is all about stepping into your next-level self, owning your space, and getting fully booked—without waiting for permission. If you’re ready to ditch self-doubt and start showing up with serious confidence, this episode is your wake-up call.

• Stop procrasti-faffing! If your inner critic is holding you back from building a fully booked coaching business, now’s the time to shift into action mode.
• Confidence is everything. Show up like the successful coach you want to be by creating a personal brand that reflects your Big Deal Energy.
• Take action: "What would me in my Big Deal Energy do?" Start making bold decisions that reflect the business success you're working toward.

• [02:00] What Big Deal Energy really means (hint: it’s not arrogance, it’s confidence).
• [05:30] Why you’re stuck in Not Me Energy and how to switch out of it fast to grow your coaching business.
• [10:00] How creating a bold personal brand helped me get fully booked in two different niches.
• [12:30] My client’s transformation after stepping into her Big Deal Energy and revamping her business brand.
• [16:45] Mindset shifts that every successful coach needs to make.

Join Me in Supercharged!

Ready to turn up your Big Deal Energy and build a fully booked coaching business? Supercharged! kicks off on November 11th for 4 weeks of game-changing confidence, branding, and business growth. You’ll nail your niche, create a magnetic personal brand, and set your business up for success in 2024.

👉 Join the VIP-only waitlist for a £200 discount, Group Voxer access, and a chance to win a full refund + £150 cash bonus! https://www.leannesia.com/superchargedwaitlist

Special Offers & Resources:

• Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social...

Be honest ever feel like your copy is a bit… meh? 😴 Like it’s missing that spark to stop the scroll?

Well, it's your lucky day!

In the latest episode of Zero to Rockstar Coaching Business, I’m chatting with the hilarious and brilliant Emelie Sanders, aka the queen of adding humour to your copy for big results. We’re breaking down how to write copy that not only converts but also adds a huge dollop of you—complete with humour, personality, and a side of melted cheese.

She also gives us ALL the goss on what happened when she got banned from Instagram/META through no fault of her own.

“Humour isn’t just about making people laugh; it’s about connecting, standing out, and building trust. It’s the secret sauce to magnetic copy." - Emelie Sanders

What we’re dishing out in this episode:

• How to write copy that’s anything but boring (spoiler: humour is the secret ingredient!)
• Avoiding the ‘diarrhea of the mouth’ when talking about your offers (you know what I mean)
• Emelie’s top tips for balancing clear messaging with clever copy
• Why standing out is all about leaning into your personality and making your copy fun
• Plus, the hilarious story of how Emelie got kicked off Instagram and what happened next

Special Offers & Resources:

Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social media updates.

Supercharged! Eight-week Mini-Mind for Action Takers – Step into your big deal energy, nail your branding, niche, flagship offer and lead magnet without the overthinking!

Amplified: Six-Months to Expert Status – Turn up the volume on your coaching business!

Why This Episode Matters:

Emelie’s insights show that being professional doesn’t mean being boring, and that copy should sound like you—not a robot. It’s a reminder that coaches can be clear and clever, strategic and funny, and that these qualities are actually what make people want to work with you. Her approach goes against the grain of what’s often taught, offering a much-needed perspective for coaches feeling trapped by “rules” and formulas.

Who is Pass the Queso?

Emelie Sanders helps creators become faster copywriters by knowing what to say and how to say it. She’s the Head Honcho of Pass the Queso, and is usually found shouting about how “clear > clever” is nonsense.

Connect with Emelie Sanders:

Website: PassTheQueso.com

Email: emelie@passthequeso.com

Memberships: StandUp Copy

LinkedIn: Emelie Sanders

Connect with Leanne:

Instagram: @_leannesia_

Email:...