This may be the most fun You Did What!? episode ever. Riley's enthusiasm is infectious. And why not - she has an incredibly interesting marketing job - driving the Oscar Mayer Wienermobile all over the northeast region of the US - putting smiles on thousands of faces. She talks about how she got the gig, how she trained and how she engages with fans.

We welcome Min Mei Buck as our newest YDW!? team member!

Bogg Bags are a hit!

Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans.

No political ads on Amazon, Thursday Night Football broadcast - thank you!

Doritos brings back crowd-sourced ads for the Super Bowl.

AI reviving dead celebs voices for ads, movies?

Spending more time at home?

Vermont man looks for love and fame with billboard ads in Philly and Texas.

YDW!? team wins Thursday trivia night at Urban Village!

Jim's marketing reunion.

Have you ever wondered what it would be like traveling on tour with big name music performers. Well, today's guest Marita Taglialatela has done just that. How do the artisitic creativity and touring structure get along. Find out with this interesting interview!

How do you improve on great? Rita's Italian Ice is a national phenomenon with successful shops across the country. But the company is constantly looking to build on that success. Brianne Barket, Senior Diretor for product development at Rita's, discusses how new products are conceived, optimized and introduced to the brand's enthusiastic consumers. Brianne was a terrific guest and the interview was conducted by our student producers, Joe and Mackenzie.

Everyone is back on campus and we had a great discussion about Marketing topics. Mackenzie brought up Brat Summer, the Chipotle-Spirit Halloween tie-in, and Skims; Joe talked Reebok's rebirth, Angel Reese's brand and promo by Reese's!; Sheri railed on the state of B2B branding and what has happened to GE; Jim admired the Kelce brothers brand and podcast deal, Lyft's anti surge pricing efforts, and brands' campus marketing. The team opined on Stanley's strategy to expand beyond beverage bottles ... and our favorite brand's and why they earned our loyalty. Enjoy!

"Got Success?" One of the hardest but most rewarding leadership roles, is stabilizing a business that has been in decline. But that is exactly what Yin has done at MilkPEP -or as most people know it, the Got Milk organization. And most recently, the business has actually shown a slight gain, an amazing accomplishment. So pour out a glass and enjoy this interview.

Jim's travels with a group to Morocco to visit companies and see how the country is posed to grow as a producer of goods for Europe.

• Selling skills seem to come naturally

Also, brands thoughtfully provide Sheri and Jim with new "marketing for better or for worse", tactics.

• Nestle's line of frozen foods for those on GLP-1 drugs
• Ad supported streaming grows (as we predicted)
• Selling skills
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France issues scratch & sniff baguette, postage stamps!

Please ... no bare feet on airplanes

Lot's of activity among brands - for better and for worse.

• McDonald's and Starbucks pricing action
• New product failures - knowing your target
• Nike DTC retrench
• Netflix moves into brick & mortar entertainment
• United Airlines customized ads on in-flight screens