Episodes

  • Working the Media Part 2

    Working the Media Part 2
    Sep 30 2021
    Learn How To Get The Media To Come To You! How do get you the media to come you? How do you get them to recognize you as a news source – someone they can call when they need your expertise on their story? You want to appear as the authority in your field and a good source of continuing news content for them. For example, if you're teaching fitness online and there's a new study that says doing naked jumping jacks burns twice as many calories as doing them with your clothes on, you want the media to contact you for a quote or to answer a few questions. In a nutshell, advertising raises defenses and news lowers defenses. As an aside, next time you write an ad, whether it's a sales page, an email, etc., try framing it in the style. Part 2
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    3 mins
  • Working the Media Part 1

    Working the Media Part 1
    Sep 30 2021
    Learn How To Get The Media To Come To You! How do get you the media to come you? How do you get them to recognize you as a news source – someone they can call when they need your expertise on their story? You want to appear as the authority in your field and a good source of continuing news content for them. For example, if you're teaching fitness online and there's a new study that says doing naked jumping jacks burns twice as many calories as doing them with your clothes on, you want the media to contact you for a quote or to answer a few questions. In a nutshell, advertising raises defenses and news lowers defenses. As an aside, next time you write an ad, whether it's a sales page, an email, etc., try framing it in the style. Part 1
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    7 mins