For this episode, Toni is joined by Helen Tudor a dynamic force in the world of LinkedIn lead generation who is about to switch directions a bit and help people to identify and market to their ideal client. Over the years she has enabled people to transform how they run their business and connect with clients using the power of LinkedIn.

This episode is packed with information you can use to take your understanding of your ideal client and turning them into loyal customers to the next level.

KEY TAKEAWAYS

• Be clear on what you do and how it helps your customers.

• Creating client personas really does work. Helen explains how she does this during the podcast.

• Regularly update your client persona. As your business changes so will your ideal client.

• Even if your business does not change much, the way your ideal clients are living will evolve.

• When you bring your ideal client to life in your mind and focus on them you attract them to your business. It is a highly effective form of manifestation.

• Combining spirituality with strategy is powerful. Understanding and tapping into your energy and applying it in the right way is incredibly effective.

• LinkedIn does not need to be complicated.

• The method Helen teaches for LinkedIn, with a few tweaks, works for other social media platforms.

• Be yourself people appreciate honesty.

• Not being you is exhausting and damaging.

• Invest in yourself and spend money on the things you want and like.

BEST MOMENTS

“I find clients everywhere. “

“When you change your business, your ideal client is going to change. “

“I had no idea how to really use LinkedIn or how to market myself online, I just went with radical honesty.“

“I spent from the age of 24 till 44 basically collecting certificates … it was driven by my demons - that I never thought I was good enough.·

“I think I'm open and out of the closet with my wooness.”

“In two weeks of taking my advice, she signed up 10 new clients.”

ABOUT THE GUEST

https://www.linkedin.com/in/helentudor

https://www.facebook.com/LinkedInLeadGen

WORK WITH ME

If you're ready for greater clarity and confidence to create the freedom and alignment, you crave in business and life. Places Limited to 5. Book a Call to secure yours

Click Here to Book A Call With Me

My Signature Programme – Visionary You – The Awakening – CLICK HERE

*Note: To secure your space for August, join my waitlist now*

Join My Mastermind Membership - Click Here

Free Resources - grab a copy of my e-book or one of my free guides right here and I’ll send it straight to your inbox.

The Woman Beyond Six Secrets to Success – e-book – Click Here

101 Affirmations For Living Your Best Life Right Now – Click Here

60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIO

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of an FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way.

For this episode, Toni is joined by Amy Bird, the CEO of Connolly´s Scrap Metals and Countrywide Metals, the founder of Women in Recycling and a former model. She explains what it was like for her to take the reins of a family business in what is still a male-dominated industry. She and Toni discuss how to be successful in that environment and what women can do to support each other and break down the barriers that are still there.

Amy shares the ups and downs, including how she and her husband coped with being ripped off and losing a business worth millions, despite winning a court case against the perpetrators. She explains how she and her husband found the strength to rebuild and create a new six-figure business. Toni and Amy discuss finding a strong why and building resilience.

KEY TAKEAWAYS

· There are still not many women working in scrap or recycling. At last year´s industry dinner, only 6 of the 500 guests were women.

· Women are still not helping other women enough.

· When Amy and her husband were conned out of their business, they were devastated but still found the strength to start again.

· Having a strong why helped them to work their way back up to owning a highly profitable business.

· Physical exercise massively helped Amy to cope and work to rebuild.

· Taking little steps each day stops you from wallowing.

· Don´t let others project their insecurities onto you.

· You don´t have to tick every single requirement to apply for the job you really want.

· Learn to trade the money you earn multiple times.

BEST MOMENTS

“I just felt this real pull that Bella (her daughter) would get to go on and do at least as much as I did, and hopefully more. “

“It's easy to, like you say, roll over and just wallow in this, but equally, it is easy to take some little steps every day, “

“It just really befuddles me that there aren't more women that are actually supporting women. “

ABOUT THE GUEST

https://www.linkedin.com/in/amy-bird-connolleys

https://www.instagram.com/womeninrecycling

https://www.womeninscrap.com

WORK WITH ME

If you're ready for greater clarity and confidence to create the freedom and alignment, you crave in business and life. Places Limited to 5. Book a Call to secure yours

Click Here to Book A Call With Me

My Signature Programme – Visionary You – The Awakening – CLICK HERE

*Note: To secure your space for August, join my waitlist now*

Join My Mastermind Membership - Click Here

Free Resources - grab a copy of my e-book or one of my free guides right here and I’ll send it straight to your inbox.

The Woman Beyond Six Secrets to Success – e-book – Click Here

101 Affirmations For Living Your Best Life Right Now – Click Here

60 Tips For Success – Click Here

Daily Attitude Shower – Click Here

10 Day Self Care Challenge – Click Here

HOST BIO

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of an FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way.