For this episode, Toni is joined by Helen Tudor a dynamic force in the world of LinkedIn lead generation who is about to switch directions a bit and help people to identify and market to their ideal client. Over the years she has enabled people to transform how they run their business and connect with clients using the power of LinkedIn.

This episode is packed with information you can use to take your understanding of your ideal client and turning them into loyal customers to the next level.

KEY TAKEAWAYS

• Be clear on what you do and how it helps your customers.

• Creating client personas really does work. Helen explains how she does this during the podcast.

• Regularly update your client persona. As your business changes so will your ideal client.

• Even if your business does not change much, the way your ideal clients are living will evolve.

• When you bring your ideal client to life in your mind and focus on them you attract them to your business. It is a highly effective form of manifestation.

• Combining spirituality with strategy is powerful. Understanding and tapping into your energy and applying it in the right way is incredibly effective.

• LinkedIn does not need to be complicated.

• The method Helen teaches for LinkedIn, with a few tweaks, works for other social media platforms.

• Be yourself people appreciate honesty.

• Not being you is exhausting and damaging.

• Invest in yourself and spend money on the things you want and like.

BEST MOMENTS

“I find clients everywhere. “

“When you change your business, your ideal client is going to change. “

“I had no idea how to really use LinkedIn or how to market myself online, I just went with radical honesty.“

“I spent from the age of 24 till 44 basically collecting certificates … it was driven by my demons - that I never thought I was good enough.·

“I think I'm open and out of the closet with my wooness.”

“In two weeks of taking my advice, she signed up 10 new clients.”

ABOUT THE GUEST

https://www.linkedin.com/in/helentudor

https://www.facebook.com/LinkedInLeadGen

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HOST BIO

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of an FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way.