In this episode, my guest is Matt Edmundson. Matt is an eCommercer, entrepreneur and investor with over 20 years experience in the industry. Matt talks about the early days of his career, his successes and the best way to react to a failure.

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00:00:00 - Introduction
00:03:00 - The Kwik Save founder and his baked beans analogy
00:06:18 - E-commerce and how I started
00:09:47 - My first product: I woke up richer than when I went to sleep
00:12:03 - 2006, it just went nuts!
00:13:38 - My 38m pound lesson: Never put all your eggs in one basket
00:19:23 - From the wild west to how it’s evolved
00:23:40 - Success comes from learning from our mistakes
00:29:25 - Journaling the journey: Yesterday’s experiences paves tomorrow’s path
00:32:10 - The priceless power of the handwritten note
00:36:14 - Old school pearls of wisdom from the e-commerce guru

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