• Why timing can make or break your brand's Easter sales

  • Apr 2 2024
  • Length: 16 mins
  • Podcast

Why timing can make or break your brand's Easter sales cover art

Why timing can make or break your brand's Easter sales

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  • Summary

  • Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss:

    • How narrow buying windows impact consumer brands replenishment efforts
    • The tough decision of whether to produce holiday-specific SKUs
    • What Easter sales might say about the broader economy.
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Management Economics
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