Vocal

By: Team Sounder
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  • Summary

  • Welcome to Vocal. Podcasting looks nothing like it did back in 2004. There are now more opportunities than ever for creators to embrace audio and build community around their unique insights and subject matter. Listeners, creators, and topics of interest are all becoming more diverse in the medium—and we believe every creator has a special story to tell! In this show, we go meta and get podcasters talking about podcasting. To find the best advice for creators of all kinds, we go right to source to unlock the journeys and key actions of successful audio creators across different genres. Creators are also a wealth of knowledge in their fields of expertise. From the hidden realities within American healthcare, to mastering TikTok virality, to pitching a business podcast to your company where a mukbang with your CEO makes sense—there’s a lot to discover in the minds of podcasters!

    In this show, you’ll hear from our guests about:

    • The blueprints and tools for growing successful podcast
    • Behind-the-scenes stories as to how they got started and how they keep going
    • In-depth insights regarding their professional expertise
    • One-of-a-kind stories from their journey in life, podcasting, and navigating the audio industry      

    We hope to inspire every creator to publish their best work and aim to share the tools and tips that will help podcasters hone in their craft and level up their skillset.


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Leadership Economics Social Sciences
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Episodes
  • Dr. Guy Macpherson - Building a Top Mental Health Podcast & Understanding Trauma from the Mind of a Master [#5]

    Dr. Guy Macpherson - Building a Top Mental Health Podcast & Understanding Trauma from the Mind of a Master [#5]
    Jun 15 2022
    From Day 1 to Year 8 and 600+ episodes, Dr. Macpherson dissects the journey, trials, and solutions that he discovered in the process of growing his podcast into a top 100 show in the self-improvement category.Dr. Macpherson is the host and founder of the The Trauma Therapist Podcast, where he interviews leaders in the fields of trauma, mindfulness, addiction and yoga towards building a body of knowledge for casual listeners and therapists to source new insights.A few topic highlights:What monetization tactics worked best for Dr. Macpherson’s mental health podcastIf Dr. Macpherson had to start over, what key insights would he share with himself?Is there a relationship between insecurity and trauma?     If you’re interested in creating a mental health podcast, exploring new monetization tactics, or learning from a master of psychology and trauma—there’s plenty to discover in this episode!LINKSDr. Macpherson’s LinksTwitter - Dr. Guy MacphersonWebsite - The Trauma Therapist ProjectThe Trauma Therapist PodcastPodcasting for Mental Health Professionals WorkshopSounder's LinksWebsite https://sounder.fm/Twitter https://twitter.com/sounder_fmInstagram https://www.instagram.com/sounder.fm/Facebook https://www.facebook.com/sounder.fmLinkedIn https://www.linkedin.com/company/soun...TIMESTAMPS:(2:54) Launching a mental health podcast within a larger business plan(6:40) Key lessons from turning points over 8 years of podcasting(11:05) What did and didn’t work when Dr. Macpherson started monetizing his podcast audience?(14:30) If Dr.Macpherson had to start over but could share 3 insights with himself, what would they be?(16:40) What has Dr. Macpherson learned from teaching a course on podcasting for mental health professionals?(19:55) When was Dr. Macpherson able to become a full-time podcaster?(23:00) One thing Dr. Macpherson wishes everyone knew top of mind(24:57) Is insecurity rooted in trauma?(28:30) How would Dr. Macpherson explain trauma to an 11 year old?(33:30) Why does trauma get internalized and felt as shame and guilt?(37:15) What are the subtler and lesser known behaviors that can cause trauma?(40:12) Does western culture pose the risk of traumatizing its citizens?(43:43) What to do when a loved one has recently gone through a traumatic experience?(45:40) How can focusing on certain emotions help guide healing?(51:26) Why should more mental health professionals get into podcasting? Hosted on Acast. See acast.com/privacy for more information.
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    55 mins
  • Travis Tyler - How to Create a Successful Podcast for Your Company, Push Brand Limits, and Avoid Burnout [#4]

    Travis Tyler - How to Create a Successful Podcast for Your Company, Push Brand Limits, and Avoid Burnout [#4]
    Jun 1 2022
    How can you convince your boss that an off-the-wall podcast is just what the business needs? Ask Travis Tyler!Travis is the Sr. Digital Content Producer at PandaDoc and host of their B2B podcast, Customer Engagement Lab.Business content and podcasts often struggle with being too dry, informational or boring to perform well online and build an audience for the company. Travis is tackling the fight to make B2B fun head on, emphasizing comedy and pushing the boundaries of what’s acceptable in a professional show.In just one year, Travis has grown his business-comedy show into a successful content machine for PandaDoc, such that what started as a $0 project with a broken mic has now become a full-on marketing branch with a $100K production budget.Travis is a wealth of knowledge in the business podcast and marketing space. We hope this interview will inspire many in the audio community on their own journeys. LINKSLinkedIn - Travis TylerCustomer Engagement Lab Podcast at PandaDocPandaDoc Template for Podcast Guest Invites(PDF Version) Travis Template for Podcast Guest InvitesHow to Create a B2B Podcast - PresentationSounder's LinksWebsite https://sounder.fm/Twitter https://twitter.com/sounder_fmInstagram https://www.instagram.com/sounder.fm/Facebook https://www.facebook.com/sounder.fmLinkedIn https://www.linkedin.com/company/soun...TIMESTAMPS(0:30) Introduction(2:06) Travis’ recipe to beat Zoom fatigue(3:18) How Travis got permission to create a B2B comedy podcast for his company(7:20) How to handle resistance from leadership when your content is too “out there” or “off-brand”(10:05) How Travis grew his podcast from a $0 to $100K production budget with PandaDoc in one year(14:55) The key to PandaDoc’s rapid success(18:19) How Travis navigates mental health while hosting a weekly comedy podcast(23:05) The role of company culture in supporting creative employees(26:00) Travis’s unique approach to inviting guests on the podcast (see links for template)(29:49) How to plan and pitch a podcast to your company(33:20) What to focus on when hosting a podcast with limited resources(35:25) What Travis’s professional podcast production process looks like today(37:30) How Travis prepares a podcast season to align with his company’s needs(40:21) Closing comments and how to reach Travis Hosted on Acast. See acast.com/privacy for more information.
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    43 mins
  • Nick Moskaluk - How to Ask Great Questions, Get Authors and TED Speakers On Your Show, and What You Can Learn From Gen Z [#3]

    Nick Moskaluk - How to Ask Great Questions, Get Authors and TED Speakers On Your Show, and What You Can Learn From Gen Z [#3]
    May 18 2022

    Nick Moskaluk - How to Ask Great Questions, Get Authors and TED Speakers On Your Show, and What You Can Learn From Gen Z [#3]

    Questions are the name of the game for Nick Moskaluk. A math interventionist, Nick uses questions and social psychology to help students overcome blocks in their learning process.

    These skills turned out to be essential for the next chapter in Nick’s life too: podcasting.

    Nick is the creator and host of the independent education show, “Ready, Set, Growth: A Podcast for Teachers.”

    From discussions on leadership, mindset, and tactics for successfully engaging and educating students, Nick’s podcast is an awesome resource to help teachers navigate the challenges they might face in the classroom and education system.

    A few interesting highlights:

    • How do we ask the best questions as podcasters, and what does a bad question look like?
    • What is the best way to reach out to authors and TED speakers to successfully get them as guests on your show?
    • What are common traits of Gen Z that Nick has observed in the classroom?    

    If you’re interested in sharpening your interviewer skills, getting an insider’s perspective on the podcasting journey, or finding psychological insights from an educator on how to beat mental and emotional blocks in the way of creativity and progress—you'll love this episode!

    Timestamps:

    (4:08) How to ask the right questions to facilitate an interesting interview

    (6:15) How to ask questions that unlock new insights from your guest

    (8:48) Why is asking the right questions essential for great leadership?

    (10:40) What does a bad question look like?

    (14:12) How to ask hard questions when you know a guest is resistant to discussing certain topics

    (16:06) Nick’s top lessons after hosting his education podcast for two years

    (17:20) Why should you reach out to authors to be guests on your podcast?

    (19:35) How has podcasting impacted Nick’s life?

    (21:25) How does Nick reach out to authors and TED speakers to get them to be guests on his podcast?

    (23:14) What do teachers see about others, which people in other jobs don’t?

    (25:36) What are the patterns and behaviors Nick is observing in Gen Z students

    (28:28) The High Achiever’s Dilemma

    (31:31) How to get in touch with Nick Moskaluk


    Hosted on Acast. See acast.com/privacy for more information.
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    35 mins

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