• Travis Tyler - How to Create a Successful Podcast for Your Company, Push Brand Limits, and Avoid Burnout [#4]

  • Jun 1 2022
  • Length: 43 mins
  • Podcast

Travis Tyler - How to Create a Successful Podcast for Your Company, Push Brand Limits, and Avoid Burnout [#4]

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  • Summary

  • How can you convince your boss that an off-the-wall podcast is just what the business needs? Ask Travis Tyler!Travis is the Sr. Digital Content Producer at PandaDoc and host of their B2B podcast, Customer Engagement Lab.Business content and podcasts often struggle with being too dry, informational or boring to perform well online and build an audience for the company. Travis is tackling the fight to make B2B fun head on, emphasizing comedy and pushing the boundaries of what’s acceptable in a professional show.In just one year, Travis has grown his business-comedy show into a successful content machine for PandaDoc, such that what started as a $0 project with a broken mic has now become a full-on marketing branch with a $100K production budget.Travis is a wealth of knowledge in the business podcast and marketing space. We hope this interview will inspire many in the audio community on their own journeys. LINKSLinkedIn - Travis TylerCustomer Engagement Lab Podcast at PandaDocPandaDoc Template for Podcast Guest Invites(PDF Version) Travis Template for Podcast Guest InvitesHow to Create a B2B Podcast - PresentationSounder's LinksWebsite https://sounder.fm/Twitter https://twitter.com/sounder_fmInstagram https://www.instagram.com/sounder.fm/Facebook https://www.facebook.com/sounder.fmLinkedIn https://www.linkedin.com/company/soun...TIMESTAMPS(0:30) Introduction(2:06) Travis’ recipe to beat Zoom fatigue(3:18) How Travis got permission to create a B2B comedy podcast for his company(7:20) How to handle resistance from leadership when your content is too “out there” or “off-brand”(10:05) How Travis grew his podcast from a $0 to $100K production budget with PandaDoc in one year(14:55) The key to PandaDoc’s rapid success(18:19) How Travis navigates mental health while hosting a weekly comedy podcast(23:05) The role of company culture in supporting creative employees(26:00) Travis’s unique approach to inviting guests on the podcast (see links for template)(29:49) How to plan and pitch a podcast to your company(33:20) What to focus on when hosting a podcast with limited resources(35:25) What Travis’s professional podcast production process looks like today(37:30) How Travis prepares a podcast season to align with his company’s needs(40:21) Closing comments and how to reach Travis Hosted on Acast. See acast.com/privacy for more information.
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