In Episode 2 of Video Vantage, host Mark is joined by branding expert Erica-Leigh Lawless. Erica is a graphic designer and content creator, operating under her company Candid Creative. She works with companies to create a striking online presence, improve their visual identity, and elevate their brand through social media content.

In this episode, Mark and Erica explore the crucial intersection between branding and video content, offering invaluable insights for businesses looking to build a memorable identity and thrive on social media.

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In Episode 1, Mark is joined by Hidai Degani. Hidai is the co-owner and co-founder of O. H Degani Consultants, a global consultancy business.

Mark and Hidai discuss why businesses should invest in video production as part of their marketing strategy, and why having a content creation strategy aligned to business objectives is key for success.

Hidai emphasises the importance of video as part of a wider marketing strategy, highlighting that when done correctly it has the potential to provide a great return on investment - according to Hidai, video marketing should be seen as an investment, not a cost!

Hosted on Acast. See acast.com/privacy for more information.