• Episode 1: Investing in Video to Promote Your Business

  • Feb 2 2025
  • Length: 21 mins
  • Podcast

Episode 1: Investing in Video to Promote Your Business

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  • Summary

  • In Episode 1, Mark is joined by Hidai Degani. Hidai is the co-owner and co-founder of O. H Degani Consultants, a global consultancy business.


    Mark and Hidai discuss why businesses should invest in video production as part of their marketing strategy, and why having a content creation strategy aligned to business objectives is key for success.


    Hidai emphasises the importance of video as part of a wider marketing strategy, highlighting that when done correctly it has the potential to provide a great return on investment - according to Hidai, video marketing should be seen as an investment, not a cost!


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