Tourism can be one of the most exciting—and challenging—industries for small businesses to thrive in. This episode dives deep into the strategies that help tourism-based businesses stand out, build resilience, and drive lasting success.

Special guest Jo Thomas, CEO of Destination Port Stephens, brings her extensive expertise in growing tourism operators in competitive regions and offers insider tips for navigating unique industry hurdles.

Whether you're running a boutique hotel, a tour service, or a restaurant for travellers, Jo’s insights on marketing, sustainable growth, and resilience-building will equip you with the tools you need to thrive.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Starting a business is thrilling—but navigating the early stages can be tough. In this episode, we are going to talk about what those first years can look like, with a focus on practical, high-impact strategies for small businesses just starting out. We’ll cover the essentials, from building brand visibility and attracting those crucial first customers to leveraging limited resources for maximum growth. Including… the great debate: whether to launch into paid ads or not.

This episode is packed with insights that empower new business owners to build momentum, develop a loyal customer base, and thrive in those critical first years. Whether you're launching a side hustle or scaling up a startup, this episode has the hacks you need to start strong.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Today, we’re shining a light on the not-for-profit sector and what it takes to rise and thrive in this unique space. Join us as we talk with the inspiring CEO of the Central Coast Community Women’s Health Centre, a leading organisation providing essential health services to women across the Central Coast.

We dive into the unique challenges faced by small NFPs, from limited resources to building brand awareness in a competitive space, and explore practical strategies for overcoming these hurdles. Learn how not-for-profits can leverage creative marketing, forge impactful partnerships, and boost community engagement—all while staying true to their mission. Whether you’re in the NFP world or just want to learn how purpose-driven organisations create real impact, this episode is packed with insights and inspiration!

Tune in and discover how to make a difference without losing sight of your vision, even when the going gets tough.

Need support or want to support the cause, reach out to Central Coast Community Women’s Health Centre, here:

https://cccwhc.com.au/

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Creating content that actually drives sales doesn’t just happen by chance! In today’s episode, we’ll dive into how to build content that captures attention, engages, and ultimately converts. We’ll break down the art of storytelling, making the most of your visuals, and crafting compelling calls-to-action that lead to sales. You’ll learn the secrets behind content that resonates, from social posts to emails, and turns casual browsers into loyal customers. Get ready to make your content work harder for your business!

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Ever wonder how to get people to promote your brand for you? In this episode, we’re talking all things collaborative marketing.

Marketing doesn’t have to be a solo game! In this episode, we’re diving into the power of collaborative marketing—getting others to promote your brand and grow your audience organically. Whether it’s through partnerships, brand advocates, or inspiring user-generated content, we’ll show you how to make your business a community affair. Tune in for practical strategies that help others spread the word about your business, without breaking the bank. Learn the secrets to building genuine partnerships and activating loyal customers so your brand gets the visibility it deserves.

We’ll share real-world examples of brands that have harnessed the power of collaboration to boost their reach and credibility, and offer strategies you can implement to get others talking about your business without breaking the bank.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

In a world obsessed with digital marketing, it’s easy to overlook the power of traditional methods—but here’s the secret: you don’t have to choose! In this episode, we’re unpacking how combining digital marketing with tried-and-true traditional tactics can create a powerful, well-rounded strategy for your business.

From SEO and social media to print ads and direct mail, we’ll show you how to blend the best of both worlds for maximum reach and credibility. Whether you’re a digital enthusiast or a fan of the classics, this episode will give you the insights and action steps to build a marketing mix that works smarter, not harder.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Scaling your business doesn’t have to mean chaos! In this episode, we’ll uncover the smartest and most effective methods to grow your business without losing your grip on quality or control.

Learn how to create scalable systems, delegate tasks like a pro, and keep your values front and centre. Whether you're expanding your customer base, team, or services, these tips will give you the confidence to grow with ease—no burnout, no overwhelm, just smart, strategic scaling.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Are you tired of throwing money at marketing without seeing results? It's time to crack the code of Return on Investment (ROI). In this episode, we'll show you how to measure what's working, what's not, and how to maximise your marketing budget.

Learn to interpret key metrics, use the right tools, and track performance like a pro. Get ready to make smarter, data-driven decisions that lead to real growth and success. Tune in to ensure every penny you spend on marketing is an investment, not a gamble.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au