Transformers One debuted behind Beetlejuice Beetlejuice at the domestic box office, and we analyse the film’s both young and nostalgic appeals. Matthew, Simon, and Ryan also dive into the box office and audiences of the latest releases, plus, we take a look at The Wild Robot and Megalopolis ahead of their domestic releases on this week’s Behind the Screens.

Topics and times:

• Transformers One box office overview - 1:04
• Transformers One audience analysis & marketing recommendations - 2:48
• Never Let Go box office overview - 8:04
• Never Let Go audience analysis - 8:23
• Beetlejuice Beetlejuice and The Wild Robot international opening – 9:53
• Pre-sales for The Wild Robot - 11:45
• Next week - Megalopolis- 12:10

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Box Office Overview:

• Transformers One debuted in the US at $25M, and $14M International for a worldwide total of $39M.
• Beetlejuice Beetlejuice remained at the top spot with $26M domestically and $43 million worldwide in its third weekend. This brings its worldwide cumulative total of $330M.
• Never Let Go opened to $4.5M domestically.
• The Wild Robot opened at 8 international markets, taking the top spot in Australia with $2M.