Did you know that Facebook has over 200 million active users in the United States alone? Add in Instagram and WhatsApp (which are both owned by Facebook) and you can basically triple that number.

There's an old idea in business that says you need to be where the people are, and it's safe to say that the people are on Facebook. So how do you leverage that audience? The answer is a funnel.

In today's episode of Traffic Makers, Rachel explores the process of creating Facebook funnels and how they can help connect you with your perfect people.

You'll learn why every business needs to have a Facebook funnel active in order to make the process of selling and serving your customers easier, and how it can help you spend less on ads.

You'll discover the five steps to creating a Facebook funnel, including creating content that qualifies buyers and crafting your offer.

You'll learn that social media is far more than simply an "advertising channel," and why interacting with your audience is far more important and effective than simply broadcasting to them.

You'll also learn why the businesses with the most engaged customers are the most successful, not necessarily the ones with the biggest ad budget.

Join Rachel as she guides you through the process of creating a Facebook funnel and helps you connect to your audience more effectively.

Enjoy!

What You’ll Learn in this Show:

• The power of funnels and why every business needs to have one.

• The five steps to creating a Facebook funnel for your business.

• The importance of truly interacting with your audience, not just broadcasting to them.

And so much more...

Resources:

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How do you turn a stranger into a customer, and even beyond that, to someone who will attract other people to your business?

You're a traffic maker. You're the type of person who can identify your perfect person among a sea of strangers, get relevant and content in front of them and inspire them to join you and your mission by delivering results. But how do you do that exactly?

In today's episode of Traffic Makers, Rachel digs deep into the process of turning strangers into buyers and beyond.

You'll discover the various kinds of audiences you should be collecting and why each one needs to be handled differently depending on where they are along your funnel.

You'll learn about concepts such as cold, warm and hot audiences, as well as intentional interaction and look-alike audiences and where they fit in your funnel.

You'll discover the reasons why becoming a buyer doesn't mark the end of your relationship with a customer - it's just another stage of the journey.

You'll also learn that, while creating multiple audiences may seem time-consuming and complicated, it is in fact quite easy and only needs to be done once to be effective.

Join Rachel as she helps you understand the journey your perfect person takes from stranger to customer, and how you can use it to grow your business!

Enjoy!

What You’ll Learn in this Show:

• The journey your audience takes from strangers to buyers who attract others to follow the same path.
• The various types of audiences you should be collecting.
• Concepts such as cold audiences, warm audiences, intentional interaction and look-alike audiences and where they fit in your funnel.
• Why someone buying from you is not the end of the journey, it's just another step along the way.

And so much more...

Resources:

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So you've created fabulous ads... but they aren't working. What went wrong?

When ads flop, the typical reaction is to blame the ad, or even the marketing team, but is that the real source of the problem? Maybe, but then again, maybe not.

In today's episode of Traffic Makers, Rachel shares one of the most common issues entrepreneurs run into on their business journey: failed ads.

You'll discover why some ads fail and why the reason may not be the marketing team or even the ad itself.

You'll learn why every business owner needs to understand the basics of marketing in order to hire the right marketing team for their business.

You'll discover the five pitfalls that can cause even the best ads to fail, such as confusing traffic with sales or failing to use tracking tools effectively.

You'll learn why measuring the right things and speaking to the right audience isn't just good advice - it will save you time, money and frustration in your marketing efforts.

You'll also learn the rules you need to follow to ensure that your amazing ads actually translate into sales for your business.

Join Rachel as she helps you determine the real reason your ads have flopped - and what to do to make things right.

Enjoy!

What You’ll Learn in this Show:

• Why it's vital for business owners to understand the basics of their marketing.
• The five pitfalls that can cause your ad to fail, no matter how good it is.
• The importance of measuring the right things and speaking to the right audience.
• The rules you need to follow to create and run ads that turn strangers into buyers.

And so much more...

Resources:

Join Our Community

Website

Facebook

Instagram

YouTube

Twitter

LinkedIn