Why is lead capture an afterthought for so many exhibitors?

Instead it's the whole point of exhibiting in the first place – or at least should be!

There's both an art and a science to effectively gathering and managing leads. But the good news is that today's technology can make the entire process much less painful ... once exhibitors embrace both the strategy and the system.

Michelle Harman joins us in this episode to offer expert perspective on:

• How the lead capture process has evolved in recent years
• Where it still needs improvement
• Which key mindset exhibitors need to shift
• What a dream lead management process could look like
• How to streamline follow-up

It's tough out there. Exhibitors are expected to do even more with less.

They recognize the value of face-to-face events, although may struggle to prove that value within their organization.

Recently, non-profit trade association The Exhibitor Advocate partnered with EVOLIO Marketing to conduct a survey of exhibit and event marketers to get their perspectives on key challenges and understand how these may be impacting their overall event programs.

For this episode, we invited Jessica Sibila back to Trade Show Insights to share details about the study, including:

• Factors driving exhibitor challenges today
• Choices exhibitors are making to address them
• Perceptions exhibitors have of show organizers
• Tools organizers could provide to help exhibitors

As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression?

Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!)

In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by:

• Recognizing the intersection between storytelling and experience design
• Captivating and engaging trade show attendees (like a boy with a hummingbird)
• Starting with the desired reaction and work backwards
• Shaping the experience by mapping it out
• Understanding the importance of micro-experiences