• Experience Matters: How to Create Memorable Moments - TSI19.12

  • Dec 19 2024
  • Length: 24 mins
  • Podcast

Experience Matters: How to Create Memorable Moments - TSI19.12

Listen for free

View show details

  • Summary

  • As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression?

    Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!)

    In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by:

    • Recognizing the intersection between storytelling and experience design
    • Captivating and engaging trade show attendees (like a boy with a hummingbird)
    • Starting with the desired reaction and work backwards
    • Shaping the experience by mapping it out
    • Understanding the importance of micro-experiences
    Show More Show Less
Show More Show Less

What listeners say about Experience Matters: How to Create Memorable Moments - TSI19.12

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.