In this episode, Anika Jackson discusses the importance of branding when starting a podcast, emphasizing clarity, intentionality, and authenticity. She provides insights on building a brand blueprint that includes purpose, vision, and mission to connect deeply with an audience. Anika also highlights how sound design and storytelling enhance a podcast’s identity.

Key Takeaways with Timestamps

1. Clarity in Branding is Key (02:38)
   Understanding your purpose and vision sets the foundation for a successful podcast.
2. Develop a Brand Blueprint (03:36)
   Define your purpose, vision, mission, and positioning before launching.
3. Sonic Branding Matters (04:31)
   Your podcast’s intro music and sound design create an identity that resonates with listeners.
4. Evolve with Your Podcast (05:07)
   While your purpose stays consistent, allow your podcast to grow and adapt.
5. Patience is Crucial Before Launching (06:14)
   Take time to plan and align your goals before hitting record.

Connect with Anika: Website | Podcast

Bio: Anika Jackson is a seasoned marketing and communications executive, USC Annenberg instructor, and co-host of the Mediascape podcast. With expertise in public relations, branding, and digital media, she has elevated results for brands and contributed to organizations worldwide. Anika is the host of the top 1% ranked Your Brand Amplified® podcast and serves on the UC Santa Barbara Women in Leadership advisory board and Intuit’s Small Business Council. Currently, she’s pursuing an MBA specializing in AI/ML at Villanova.

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Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

This episode features Isaac Mashman, personal branding expert and founder of Mashman Consulting Group.

We discussed the nuances of personal branding versus marketing, actionable tips for podcasters to grow their audience, and strategies to monetize your brand while staying authentic.

“Branding is what you are known as or known for; marketing is how you get more people to know about you.” – Isaac Mashman

Connect with Isaac: Website | LinkedIn | Instagram

Mentioned: The Strangest Secret by Earl Nightingale

Key Takeaways:

1. Distinction Between Branding and Marketing (01:01) Branding defines your identity, while marketing is the toolset that will amplify your reach. Aligning your brand with your podcast can help increase visibility.

2. Practical SEO Tips for Podcasters (03:10) Search for unique podcast names to avoid competition and leverage podcast directories’ domain authority to rank higher in search engines.

3. The Power of Networking (07:23) Use the “Power of Three” strategy: connect with three new people daily to grow your professional network and expand your opportunities.

4. Content Creation and Monetization (10:47) Create algorithm-friendly content like short-form videos and leverage podcast clips for distribution across platforms like TikTok, YouTube, and Instagram.

5. Philosophy of Success (14:40) Pay attention to your mindset to avoid stagnation. Engage in self-improvement and always challenge autopilot behavior to drive success.

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👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, I talk with Mitch Carson, a celebrated professional speaker and closer. We discuss strategies to elevate your brand through speaking, podcasting and media exposure.

Mitch who has graced stages in 63 countries and produced over 2000 live events, shares actionable insights and personal anecdotes that will inspire podcasters and entrepreneurs alike. From leveraging trending topics to creating impactful media strategies, Mitch’s wisdom will help you rise above the noise and stand out in your niche.

Key Takeaways:

1. The Power of Professionalism in Podcasting (02:36)

Mitch shares what distinguishes a polished podcast host from an amateur, highlighting the importance of preparation and professionalism.

2. Leveraging Media Trends and Newsjacking (16:10)

Learn how to use current events and trending topics to pitch yourself to media outlets and elevate your visibility.

3. AI as a Game-Changer (17:33)

Mitch explains how incorporating AI into your niche can position you as a forward-thinking expert and increase your chances of media coverage.

4. The Role of Gratitude and Health in Success (25:06)

Mitch reflects on his recovery from a heart attack and the renewed appreciation for health and life that drives his work.

5. Never Stop Publicizing Yourself (27:18)

Discover why continuous publicity efforts are key to staying ahead of the competition and maintaining relevance.

Connect with Mitch: Website | LinkedIn | YouTube

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Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
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Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.

We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.

Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.

We concluded with actionable tips for podcasters to enhance their content strategy using analytics.

Key Takeaways:

• Importance of Analytics for Business Decisions (02:28–03:53)
• Leveraging Old Content Effectively (07:30–09:10)
• Use Search Analytics for Content and Business Ideas (09:37–10:35)
• Crafting User-Friendly Content Titles (15:34–16:28)
• Key Tips for Podcasters (18:24–19:03)

Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.

Connect with Philippa: LinkedIn | Website

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👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, I speak with Jerry Potter about strategies to start, grow, and monetize a podcast. Jerry alos introduces his unique "Modcast" system, designed to streamline podcast production and maximize listener engagement.

Key Takeaways:

00:00 - Podcasting Popularity: Over 200 million Americans listen to podcasts every week, showing the strong demand for audio content.

00:15 - Perfect Timing: There’s no better time to launch a podcast, whether you’re a nonprofit, solopreneur, or aspiring podcaster.

06:55 - Low Competition: Compared to YouTube, podcasting is significantly less competitive, providing a great opportunity for new podcasters.

05:05 - Multi-Purpose Tool: A single podcast can enhance your brand’s authority, generate leads, boost your social media presence, and more.

07:30 - Social Media Amplification: Short-form video clips from your podcast can reach new audiences on social platforms like Instagram and YouTube.

20:20 - Consistency Matters: To build a loyal listener base, stay consistent with your content schedule and messaging.

20:50 - Define Your Primary Goal: Decide on a single, clear objective for your podcast to keep your efforts focused and effective.

21:15 - Simplicity for Success: Keep your podcasting workflow simple and manageable to ensure long-term consistency.

10:10 - Structured Approach with Modcasting: The Modcasting method offers a structured, module-based format that keeps listeners engaged and drives action.

22:00 - Monetize Early: Don’t wait to monetize; there are ways to start earning from your podcast from the very first episode.

Bio: In 2022, Jerry Potter saw his income drop 70% in 4 months and knew he had to change how he marketed his business. He ended up taking his 20 years as a radio personality and programmer, and 10 years as a social media strategist and created a new approach to Podcasting, specifically for entrepreneurs. It's helped him grow to 150,000+ subscribers on YouTube, and helped his clients grow their audiences and raise their rates too.

Connect with Jerry: YouTube | Linkedin

Need help with your podcasting goals? Book a free consultation with me here
For more tips a

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Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this conversation, I talk with scalar energy researcher Tom Palladino, who discusses the concept of scalar energy, its potential applications in free energy and health, and the importance of pursuing one's passions.

Tom explains how scalar energy can be harnessed for healing and the significance of using photographs to connect with energy fields. He emphasizes the need for morality in using this technology and offers insights for aspiring creators on staying dedicated to their dreams.

Unfortunately, Tom passed away several weeks ago and the world will miss this bright light.

If you find our content useful please consider following and sharing this podcast. Thanks.

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👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Darren Saul shares his journey from using podcasting as a marketing tool to becoming a multi-show host and coach. He emphasizes the power of podcasting for brand growth, content creation, and niche targeting, encouraging aspiring podcasters to start simple and prioritize consistency over perfection.

Key Takeaways

Podcasting success lies in finding and serving your specific niche (03:25 )

The power of podcasting isn’t just in listeners—it’s in the content you can repurpose across various platforms, increasing visibility and engagement. (06:24 )

You don't need expensive tools or software ( 07:27)

Focus on progress over perfection: start where you are (9:12)

Connect with Darren: Website | LinkedIn

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X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, Naveen Krishnan, an AI architect at Microsoft, shares his insights on how to revolutionize your podcast and business with AI.

He explains practical ways AI can assist with content creation while debunking myths about AI tools.

Key Takeaways:
00:00
00:02 Introduction
02:34 AI's impact on podcasting
06:58 Common myths about AI debunked
09:52 The human element remains irreplaceable for creating meaningful connections in podcasts.
14:57 Naveen personal story

Connect with Naveen: LinkedIn | Medium (to learn more about AI)

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Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.