In this episode, Anika Jackson discusses the importance of branding when starting a podcast, emphasizing clarity, intentionality, and authenticity. She provides insights on building a brand blueprint that includes purpose, vision, and mission to connect deeply with an audience. Anika also highlights how sound design and storytelling enhance a podcast’s identity.

Key Takeaways with Timestamps

1. Clarity in Branding is Key (02:38)
   Understanding your purpose and vision sets the foundation for a successful podcast.
2. Develop a Brand Blueprint (03:36)
   Define your purpose, vision, mission, and positioning before launching.
3. Sonic Branding Matters (04:31)
   Your podcast’s intro music and sound design create an identity that resonates with listeners.
4. Evolve with Your Podcast (05:07)
   While your purpose stays consistent, allow your podcast to grow and adapt.
5. Patience is Crucial Before Launching (06:14)
   Take time to plan and align your goals before hitting record.

Connect with Anika: Website | Podcast

Bio: Anika Jackson is a seasoned marketing and communications executive, USC Annenberg instructor, and co-host of the Mediascape podcast. With expertise in public relations, branding, and digital media, she has elevated results for brands and contributed to organizations worldwide. Anika is the host of the top 1% ranked Your Brand Amplified® podcast and serves on the UC Santa Barbara Women in Leadership advisory board and Intuit’s Small Business Council. Currently, she’s pursuing an MBA specializing in AI/ML at Villanova.

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Free Start Your Podcast Now - free step by step guide: https://bit.ly/3DlHm26
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

This episode features Isaac Mashman, personal branding expert and founder of Mashman Consulting Group.

We discussed the nuances of personal branding versus marketing, actionable tips for podcasters to grow their audience, and strategies to monetize your brand while staying authentic.

“Branding is what you are known as or known for; marketing is how you get more people to know about you.” – Isaac Mashman

Connect with Isaac: Website | LinkedIn | Instagram

Mentioned: The Strangest Secret by Earl Nightingale

Key Takeaways:

1. Distinction Between Branding and Marketing (01:01) Branding defines your identity, while marketing is the toolset that will amplify your reach. Aligning your brand with your podcast can help increase visibility.

2. Practical SEO Tips for Podcasters (03:10) Search for unique podcast names to avoid competition and leverage podcast directories’ domain authority to rank higher in search engines.

3. The Power of Networking (07:23) Use the “Power of Three” strategy: connect with three new people daily to grow your professional network and expand your opportunities.

4. Content Creation and Monetization (10:47) Create algorithm-friendly content like short-form videos and leverage podcast clips for distribution across platforms like TikTok, YouTube, and Instagram.

5. Philosophy of Success (14:40) Pay attention to your mindset to avoid stagnation. Engage in self-improvement and always challenge autopilot behavior to drive success.

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Free Start Your Podcast Now - free step by step guide: https://bit.ly/3DlHm26
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, I talk with Mitch Carson, a celebrated professional speaker and closer. We discuss strategies to elevate your brand through speaking, podcasting and media exposure.

Mitch who has graced stages in 63 countries and produced over 2000 live events, shares actionable insights and personal anecdotes that will inspire podcasters and entrepreneurs alike. From leveraging trending topics to creating impactful media strategies, Mitch’s wisdom will help you rise above the noise and stand out in your niche.

Key Takeaways:

1. The Power of Professionalism in Podcasting (02:36)

Mitch shares what distinguishes a polished podcast host from an amateur, highlighting the importance of preparation and professionalism.

2. Leveraging Media Trends and Newsjacking (16:10)

Learn how to use current events and trending topics to pitch yourself to media outlets and elevate your visibility.

3. AI as a Game-Changer (17:33)

Mitch explains how incorporating AI into your niche can position you as a forward-thinking expert and increase your chances of media coverage.

4. The Role of Gratitude and Health in Success (25:06)

Mitch reflects on his recovery from a heart attack and the renewed appreciation for health and life that drives his work.

5. Never Stop Publicizing Yourself (27:18)

Discover why continuous publicity efforts are key to staying ahead of the competition and maintaining relevance.

Connect with Mitch: Website | LinkedIn | YouTube

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Free Start Your Podcast Now - free step by step guide: https://bit.ly/3DlHm26
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources:
Start Your Podcast Quick Start Guide for 9-5ers: https://bit.ly/3DlHm26
Join my Substack: https://shorturl.at/3LXCx
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.