Welcome to the first episode of Empire Builders! Today, Tommy Yionoulis is excited to welcome Abtin Hashemian, an experienced leader in multi-unit franchise operations. Abtin shares insights from his extensive experience in the franchise industry, managing operations for Subway and a local poke concept in Southern California.

Key Points Discussed:

Introduction to Abtin Hashemian:

• Leading operations and overseeing two different concepts.
• Multi-unit Subway franchisee since 1989.
• Brand owner of a local poke concept founded in 2016.

Challenges and Strategies in Franchise Operations:

• Scaling from 16 to 11 Subway locations and managing real estate challenges.
• Experiences with Subway in the LA market and the impact of lease negotiations on operations.
• Successful expansion and exit in the poke restaurant industry.

Subway's Marketing and Operational Strategies:

• Insights into Subway's marketing strategies, including the recent footlong cookie promotion.
• Discussion on supply chain issues and marketing tactics.
• Reflections on Subway's remodel initiatives and their impact on franchisees.

Personal Experiences in the Franchise Industry:

• Tommy shares his background at Quiznos during the 2008 downturn.
• Comparative insights between Quiznos and Subway's operational strategies.

The Importance of Hospitality and Customer Experience:

• Emphasis on focusing on hospitality and training to drive traffic and sales.
• The significance of maintaining clean, well-staffed restaurants with fresh ingredients.

Navigating Brand Refresh and Remodels:

• Abtin's perspective on the necessity and benefits of store remodels.
• The balance between franchisee investment and profitability.

Strategic Thinking and Long-term Planning:

• How strategic remodels can help maintain customer traffic despite lease uncertainties.
• The role of corporate alignment and strategic investments in franchise success.

Conclusion: Tommy and Abtin wrap up the discussion with reflections on the evolution of the franchise industry, the importance of strategic investments, and the continuous need for operational excellence. Whether you’re an entrepreneur, a franchisee, or simply interested in the dynamics of the franchise business, this episode offers valuable insights into running successful multi-unit operations.

Tune in to this episode for an in-depth conversation on scaling success, operational strategies, and navigating challenges in the franchise industry with Abtin Hashemian.

Links And Resources:

• Subway
• Poke Me
• Abtin Hashemian on LinkedIn

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