This episode's guest is Rick Pizzoli, the CEO of Sales Force Europe. Rick goes into things like what prompts a company to want to sell abroad, how to get your employees and investors on board, and some of the nuts and bolts of selling into the EU specifically.

Alper goes into the three mistakes he sees people making all the time. Learn what these are, don't make them, and you'll be ahead of half the game.

Yalın Yüregil goes into various aspects of selling into another country, specifically the importance of addressing operational issues you think you already figured out, adjusting your expectations, staying away from the all-to-common mindset of "it works here, so it will work there too," and the legacy experiences of your buyers.

Matt goes into what he took away, from a recent interview, about building trust. He touches on commitment (hat tip to Robert Cialdini, someone Matt and Alper both have mixed feelings about), how to build trust into a pitchdeck, the importance of describing the problem and its role in building trust, and a couple studies he found that looked into what parts of the body are involved in the building of trust.

Vlad Cazan, co-founder of Romania's KFactory, goes into his company's efforts to sell in other countries, particularly into the UK.

In particular, he goes into the importance of patience and preparation, and what to do when you don't have any connections in the target country yet.

Vlad also mentions the importance of, when considering what countries to target first, to ask yourself which ones are most open to doing business with a partner outside the country.

Like some of our previous guests, Vlad also mentions that your star employees back home might not be your star employees in the new country.

Bertay Fişekçi, employee engagement expert extraordinaire, goes into his public speaking journey, starting with what initially prompted him to work on that skill, how he got past initial fears once he started down that road, and how it helps him in his daily life now.

Matt and Alper blow out the carbon (a phrase an old family friend of Matt's used to use to mean taking an old car out on the highway for some exercise). In this case, that means they cover a couple miscellaneous pieces of business. Matt is considering updating a staple of his trainings, The Four Things, and Alper discusses a video he recorded recently where he takes a side on the "visualize the positive" vs "prepare for the worst" debate.

In this episode Matt interviews Alper on other ways into angel investing. Matt has a dream that we can provide a service and magically become part owners of, say, Microsoft, but Alper squashes that dream, saying that yes, some actual money is probably going to be needed.

But don't worry, if all you want is to brag to your friends over a beer, you can probably get in for not much, but you're probably going to get, well, not much.