The Value Pricing Podcast

By: Mark Wickersham
  • Summary

  • Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
    © 2025 The Value Pricing Show
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Episodes
  • The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead
    Feb 17 2025

    Are you ready to take your accounting firm to the next level in 2025?

    The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain.

    In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead.

    From value pricing to leveraging AI, these strategies could reshape your business and your life.

    Don’t get left behind—tune in now and get ahead of the game!

    The latest episode of the Value Pricing Podcast is now available: The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead

    In today's episode, you will learn:

    · The must-have strategy for a successful 2025.

    · Why raising your prices is essential—starting now!

    · How AI is reshaping the accounting profession.

    · The urgent need to switch to value pricing.

    · How to create more value and boost profits.

    · The future of compliance—what you must prepare for.

    Don't miss out on the game-changing strategies that will help you work smarter, earn more, and stay ahead of the competition in 2025!

    Listen now!

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    41 mins
  • AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms
    Feb 3 2025

    Are you using AI strategically, or just scratching the surface?

    In this episode, we reveal how to train AI to deeply understand your business—so it delivers tailored insights, not generic advice.

    You'll discover how ChatGPT and a groundbreaking free tool can supercharge strategic planning, plus the must-have documents that will give AI the context it needs to drive real results.

    If you're serious about growing your firm, you can't afford to miss this!

    Listen now and start using AI like a pro!

    The latest episode of the Value Pricing Podcast is now available: AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms

    In today's episode, you will learn:

    · How to train AI to understand your business strategy.

    · The must-have documents that make AI insights more powerful.

    · Why ChatGPT custom GPTs can revolutionize your strategic planning.

    · How to use NotebookLM—Google’s free tool for better insights.

    · The secrets to AI-powered business advisory for your clients.

    · How to make this your most successful year yet!

    Don't miss out on the game-changing AI strategies that can transform your accounting firm and give you a competitive edge!

    Listen now!

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    40 mins
  • 10x More Content - How to Repurpose One Post Into Endless Formats
    Jan 20 2025

    Struggling to keep up with the demands of content marketing?

    Imagine creating 10x the content with half the effort!

    In this podcast, we uncover the secrets to batching, automating, and repurposing your content effortlessly.

    Learn how AI tools can transform a single video or blog post into endless formats across social media, blogs, and more.

    Discover why reusing and recycling content isn't just smart—it's essential.

    Don't miss the tips on building authority, delivering value, and maximizing impact with every post.

    Ready to revolutionize your content strategy? Tune in now!

    The latest episode of the Value Pricing Podcast is now available: 10x More Content - How to Repurpose One Post Into Endless Formats

    In today's episode, you will learn:

    · How to 10x your content with less effort.

    · The power of batching and automating your content strategy.

    · Smart ways to repurpose content into endless formats.

    · AI tools that simplify and supercharge content creation.

    · Techniques to build authority and grow your brand.

    · Strategies to engage your audience while saving time.

    Don't miss out on the game-changing tips to create more content, save time, and grow your brand effortlessly!

    Listen now!

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    55 mins

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