Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?

Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. (Think about the long lines of people camped outside the Apple store every time they launch a new iphone).

These aren’t just brands; they’re legendary brands.

And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.

(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)

But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?

Well that's what this week's guest, author and consultant Scott Wozniak is going to break down for us. Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."

Scott is going to share a set of systems that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.

So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then stay tuned!

Resources

Connect with Scott Wozniak

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business.

Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?

Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable.

Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing.

So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned!

Resources

Register for the Agents of Change conference & get a discount using the code: STANDOUT

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

Register for the "Back to Business" virtual summit

Looking to boost momentum in your business as we head into the final quarter of the year?

Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business.

Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note!

But, the last thing you need right now is another long boring virtual summit
(you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest)

So, in this case, each of the Summit presentations is limited to just 5 minutes & packed with simple, daily steps that can be accomplished in just 5 minutes.

Join us as we talk about Mia's innovative summit design and how to put the wind back in your business:

✅ Shifting from hour-long interviews to self-made 5-minute video presentations
✅ The challenges of organizing 55 individuals to create content
✅ Essential tips on creating successful, short videos & the necessity of a supportive team

Resources
Want the same 5-minute video training that I gave to all of Mia's Summit Speakers?

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view?

If you’re a change maker, you know just how hard it can be to have an impact.

Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, actionable framework that will turbocharge your ability to create true believers in your vision.

Tamsen has a new book, "Say what they can't unhear - 9 principles of lasting change" that makes unconventional ideas accessible and actionable for anyone seeking to build enduring buy-in and inspire meaningful, lasting change.

So, if you buy in to the school of thought that truly believes we can change the world, stay tuned!!

Episode Resources:
Episode 31. Make your big ideas irresistible with Tamsen Webster

Get Tamsen's new book: "Say What They Can't Unhear"

Download Tamsen's free Guide: The Compact Case - a simple worksheet to help you follow the guidance of the book & develop your own case for change.

Free Guide: The Art of the 5-Minute Video - Here’s how you can present the methods, frameworks & systems that you’ve honed in a clear, concise and personable way – in 5 minutes or less.

What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach!

But to get to coach more, you also need to market.

So, what if showcasing your competency as a coach became the foundation of your marketing?

My guest this week, Caryn Gillen, has an amazing knack for closing 100% of her discovery calls without really having to sell. And her method boils down to showing the world her skills as a coach.

Stay tuned because Caryn is breaking down how you too can use your coaching expertise to attract the right people.

Resources

Connect with Caryn Gillen

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you'll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access FiveMinute.Video

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding:

“We don’t see things as they are. We see things as we are.”

Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective.

That’s why you say things like, “If prospects just understood what we do they would want our products/services.”

But, you’ll lose them when you try to “educate” them on who you are and how you work and why you’re great.

Those kinds of messages are just more noise for them to ignore.

You need to understand more about your target audience, their buyer’s journey, and have a message that will cut through the clutter and connect with them.You need to change the conversation & show them how you’re different.

Listen up because Jaci walked us through her process of building a brand that changes the conversation, via her 4-step Razor Branding process, that will help you clearly define the promise behind your brand, and help your customers more easily understand how your product or service will enhance their lives.

Resources

Connect with Jaci Russo on Linkedin

www.jacirusso.com

What if you could effortlessly attract high-quality leads with just a few minutes of your time each day?

So much of lead generation and lead nurturing is built around relationship & trust building.

And this is especially true for consultants, coaches & agencies who run service businesses.

You need to establish enough trust and authority so that when a prospect is facing a challenge in their business that aligns with what you do -- they reach out to you.

Once you have a process through content & trust building that runs smoothly, you've cut out the friction from your sales process. Your audience already feels like they know how you can help them and if they're a good fit for your offer.

Removing the friction to lead generation is what we're talking about in this episode because when you create the right content, and you do it in away that takes little time investment away from your actual business, you can attract a regular flow of right-fit clients who are excited to work with you.

Don't miss this episode packed with valuable insights to elevate your content marketing strategy and make lead generation friction-free.

Resources

Apply for the Free scholarship to my VIP Video Intensive

Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)?

Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates.

Scott has identified more than 80 different techniques, methods and strategies for getting customers to pay more, investors to invest more and donors to give more.

Join us as he breaks down 5 of his most powerful but easy-to-implement methods.

Stay tuned for an episode packed with insights and practical advice to elevate your pricing strategy and business success.

Resources

Connect with Scott Sorrell

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less.
In just three 5-minute videos you'll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said