Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?

Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. (Think about the long lines of people camped outside the Apple store every time they launch a new iphone).

These aren’t just brands; they’re legendary brands.

And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.

(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)

But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?

Well that's what this week's guest, author and consultant Scott Wozniak is going to break down for us. Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."

Scott is going to share a set of systems that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.

So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then stay tuned!

Resources

Connect with Scott Wozniak

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business.

Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?

Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable.

Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing.

So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned!

Resources

Register for the Agents of Change conference & get a discount using the code: STANDOUT

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

Register for the "Back to Business" virtual summit

Looking to boost momentum in your business as we head into the final quarter of the year?

Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business.

Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note!

But, the last thing you need right now is another long boring virtual summit
(you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest)

So, in this case, each of the Summit presentations is limited to just 5 minutes & packed with simple, daily steps that can be accomplished in just 5 minutes.

Join us as we talk about Mia's innovative summit design and how to put the wind back in your business:

✅ Shifting from hour-long interviews to self-made 5-minute video presentations
✅ The challenges of organizing 55 individuals to create content
✅ Essential tips on creating successful, short videos & the necessity of a supportive team

Resources
Want the same 5-minute video training that I gave to all of Mia's Summit Speakers?

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access