Welcome to today's episode where we explore the pivotal role your retreat website plays in attracting the right guests and repelling those who aren't a fit. It's about more than just filling spaces—it's about creating an environment where every participant is precisely where they need to be.

Why Repulsion Is as Important as Attraction In the retreat business, it's crucial to understand that not every interested person should become a guest. Tailoring your website’s message helps ensure that only those aligned with the retreat's goals feel compelled to attend, while those looking for something different know to look elsewhere. This focus prevents future dissatisfaction and creates a harmonious group dynamic that enhances the retreat experience for everyone.

Segment 1: Targeted Messaging for Ideal Guests Your website should communicate directly to your desired attendees. For instance, if your retreat is aimed at women seeking spiritual growth, your message should clearly invite those who are looking for deep spiritual work and subtly discourage those in search of a light vacation. This targeted approach helps in attracting a like-minded audience, ensuring that every participant is engaged and invested in the retreat’s offerings.

Segment 2: Defining Who Your Retreat Is Not For Being explicit about who should not attend can be just as important as detailing who should. Clearly stating who the retreat isn't for can prevent potential misalignment and ensure that your guests are harmoniously matched with what you offer, enhancing satisfaction for both you and them.

Segment 3: Tone and Imagery The tone and imagery of your website should reflect the nature of your retreat. Whether it's bold and energetic or calm and soothing, make sure your language and visuals resonate with the energy of the experience you’re offering. This coherence between what you portray and what you deliver is key to meeting and exceeding expectations.

Segment 4: Clear Calls to Action Make it easy for the right people to take the next step. Whether it’s applying, booking a spot, or joining a waitlist, clear calls to action reduce hurdles in the conversion process, making it seamless for guests to commit.

Conclusion: Clarity in Marketing Ultimately, the most effective retreat websites are those that dare to be clear and specific. They understand their audience and speak directly to them, setting the stage for retreats filled with guests who are exactly right for what you offer.

Tune in as we dive deeper into each of these aspects, providing you with actionable insights to enhance your retreat website and ensure it works effectively as the first filter in creating transformative retreat experiences.

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our Retreat Leader Membership
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

Join host Shannon Jamail as she delves into the nuanced world of retreat pricing with expert Erin Haag. They explore the dynamic between price-conscious and value-driven buyers, and the strategies for setting retreat prices that reflect the true value of the experience.

Retreat Pricing Insights:

• Price vs. Value Shoppers: Erin outlines that retreats priced under $5,000 tend to attract price shoppers focused on budget, whereas retreats with a higher price tag draw in those who value the experience over cost. Shannon reflects on her own pricing strategies that range from $3,000 to $7,000, aligning with the type of clients she aims to attract.
• Impact of Economic Fluctuations: They discuss how premium-priced retreats remain stable even during economic shifts, highlighting the resilience of targeting value-driven consumers.

Strategic Pricing Approaches:

• Setting Higher Prices: Erin and Shannon talk about the importance of pricing retreats to not only cover costs but to ensure profitability. This approach helps in adequately supporting attendees and sustaining the business.
• Consultation and Profit Goals: Erin shares her consulting firm’s strategy aiming for at least $25,000 profit per retreat with a 50% margin, advocating for setting ambitious financial targets to reflect the value offered.

Industry Pricing Norms:

• Valuing Services Appropriately: The discussion underscores the importance of not undervaluing one's services. Erin emphasizes the broader impact of appropriate pricing, particularly how women reinvest in their communities.
• Gender Disparities in Pricing: Observations are shared about how male retreat organizers often set higher prices for similar offerings, stirring a conversation about recognizing and asserting the worth of one's services.

Overcoming Pricing Challenges:

• Addressing Low Pricing Issues: They highlight how underpricing can lead to cancellations and insufficient profitability. By evaluating past data and acknowledging the comprehensive effort required to plan and execute retreats, retreat leaders can better understand their value.
• Advice for Retreat Leaders: Erin provides practical advice for aligning price with value, ensuring that the transformative experience promised at retreats is effectively communicated and priced.

Concluding Thoughts:

• Value Beyond Price: The episode wraps up with a focus on how retreats provide transformational experiences far exceeding the offerings of typical vacations or trips. This unique aspect should be a major factor in pricing strategy.
• Direct Engagement with Erin: Shannon closes by discussing how listeners can connect with Erin to refine their marketing strategies to appeal to value-focused demographics.

Learn More: Listeners interested in improving their retreat pricing strategies or seeking personalized advice can reach out to Erin through provided contact details in the show notes.

Connect with Erin

https://luxuryinbusinessretreats.com/

Instagram: @pricingoverhaul

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Free Top 11 Tips for Building an Email List

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify