Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.

If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you’ll have an AI EEAT recipe you can actually cook.

We’ll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right?

People get very confused about this.

So today Tony Cosentino and I are going to talk about data sources for LLMs.

Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding.

It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling.

So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior.

Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon.

Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership.

Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend.

Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves.

Tune in to learn:

• Why you should never buy a third-party theme

• Why Shopify is actually easier for SEO beginners

• Why you should always duplicate your main theme before making edits

• Why you should never let a website developer be the owner of your store

• Why it’s unwise to buy your domain name from Shopify

• Kerri’s tips for creating SEO-friendly content on your product pages

• Why you should steer clear of editing your robots.txt file

• What to do when you want to remove a product

• How to keep your discount codes safe

• Why you should never put your store on password-only access

Useful resources:

• VentraIP

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

For the last few years, we’ve all been a bit single-minded.
Google, Google, Google
And that makes sense, Google's market share has consistently been around 90-95% globally, but it’s slipping.
And platforms like ChatGPT come along and blow everything out of the water, perhaps it’s time we got a little bit more search-agnostic.

Not sure what I mean?
In this episode, we’ll explain all.

Tune in to learn:

• What search agnosticism is
• What sites and social platforms are now used as search engines
• Why writing for humans first, search engines second is key
• How to decide what content works best for each platform
• How search agnosticism changes the way you write and do keyword research
• How to be more strategic with your content
• Jessica’s top tips for being more search agnostic

Useful resources:

• Connect with Jess on LinkedIn

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.

These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.

So if you’re sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.

Tune in to learn:

• How interactive tools and calculators can help SEO

• How to decide what kind of interactive tool is relevant to your audience

• How you can draw people to your site with keywords leading to an interactive tool

• How quizzes can lead to PR and backlink opportunities

• How to get started setting up surveys and quizzes to put on your site

• How to promote your new interactive tool once it’s live

• Why you should follow up with an email flow

• What to put in the email flow to keep customers in your funnel

• Why rushing the process is a common mistake people make when setting up an interactive tool or quiz

• Steven’s favourite tools to make online surveys, quizzes and tools

Useful resources:

• Lovable

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How Learning Language Models are affecting search

Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT.

So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic.

Tune in to learn:

• What types of AI are relevant to SEO

• How AI overviews work

• Whether you should optimise your site for ChatGPT

• Why AI and LLMs are not the end of SEO

• Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites

• What type of content is still relevant to add to your site

• How to use AI in your business in a positive way

• Matthew’s thoughts on a ‘zero click’ future, and why it isn’t as dire as it seems

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course