Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time.

I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about.

In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok.

We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes.

So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!

Companies mentioned in this episode:

• Serial
• This American Life
• Joe Rogan
• Blue Yeti
• Podknows

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A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

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Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

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For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling.

This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention.

The link to enter is here - https://www.womenpodcasters.com/awards

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Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too.

If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around.

In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience.

Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement.

• Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively.
• Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests.
• Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour.
• Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly.
• Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans.

Companies mentioned in this episode:

• Apple Podcast Connect
• Spotify for creators
• Amazon Music
• PodTrac
• Podder
• Captivate
• Libsyn
• Buzzsprout
• YouTube
• Google Analytics
• Podmastery.co
• Podknows

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Topics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing.

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Save hours on your editing

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Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it.

Handling ads on your podcast requires finesse.

In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez.

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Choosing the right category for your podcast is like picking the perfect outfit for a first date—get it wrong, and you might just end up in the friend zone (or worse, totally overlooked)! With Apple Podcasts rolling out a major update, the stakes are higher than ever, and we’re diving headfirst into how to navigate this crucial decision. We’ll chat about why slapping your podcast into just any old category could spell disaster for your discoverability—spoiler alert: it’s a crowded marketplace out there. So, whether you're a seasoned podcaster or just got your show off the ground, we’ve got some spicy tips on how to stand out in a sea of content. Tune in as we break down the do’s and don’ts of category selection, ensuring you don’t get lost in the shuffle and can actually snag some listeners!

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Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?"

The short answer is yes, but it’s evolved significantly.

In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO).

We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to optimize your podcast’s visibility across multiple platforms. I

Mentioned in this episode....:

• Neil Patel
• Spotify
• Apple Podcasts
• Google
• Instagram
• TikTok
• Alexa
• Podmastery.co
• Podknows

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Podmaster Free Tips

Wanna make £100k from your podcast in one hit? While the idea sounds alluring, this episode analyses a Forbes article from Kristen Bousquet that suggests various monetisation strategies, some of which might leave you 'lolling' hard. I know we were!

https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/

Amelia Knight summarises the article's advice on sponsorships, paid subscriptions, and selling your own products.

However, she also pokes fun at some outlandish claims, like how podcasters could effortlessly rake in six figures.

Companies mentioned in this episode:

• Forbes
• Netflix
• Piers Morgan
• Joe Rogan
• Oprah

Mentioned in this episode:

Podmaster Free Tips

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes?

From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all.

If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine.

We're not just painting a doom-and-gloom picture; we're offering actionable tips to future-proof your podcasting journey.

Takeaways:

• TikTok has transformed podcast discovery, providing visibility even for lesser-known creators.
• A potential TikTok ban could severely impact podcasters relying on its platform for growth.
• Diversifying your content across multiple platforms is essential for long-term sustainability.
• Engage your audience in two-way conversations to build stronger community connections.
• Analyze TikTok's viewer retention data to improve your podcast's content quality.
• Develop hybrid content that combines video and interactive elements to enhance engagement.

Companies mentioned in this episode:

• TikTok
• ByteDance
• Instagram
• YouTube
• LinkedIn
• Discord
• Facebook
• Captivate
• Podknows Podcasting

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