In this episode of The Load Out, Ashanti Abdullah sits down with Lalin St. Juste, the lead vocalist of The Seshen. Lalin takes us through her musical journey, starting with busking at BART stations in Oakland to becoming a key voice in modern electronic soul music. They dive deep into her creative process, how she balances her individuality while collaborating with her band, and how her personal experiences shape her art. With discussions on self-discovery, vulnerability, and the emotional power of music, this episode is a must-listen for anyone curious about the deeper layers of the artistic process.

Follow Lalin St Juste:
@lalin_music

Produced by: @probablyashanti for @Ternwheel
Mixed by: MMYYKK- @mmyykkvibes
Music by: MMYYKK - @mmyykkvibes

In this episode of The Load Out, Ashanti Abdullah sits down with underground hip-hop legend Rob Sonic. Known for his solo work and collaborations with Aesop Rock in Hail Mary Mallon, Rob reflects on his early influences, the evolution of hip-hop, and life on tour. They dive into everything from breakdancing battles and DJing to the realities of performing for massive crowds at festivals like Coachella. Whether you’re a music fan or a touring artist, this candid conversation offers a deep look into Rob's career and the culture that shaped him.

Follow Rob Sonic:

@bobbyfreedom

Produced by: @probablyashanti for @Ternwheel
Mixed by: MMYYKK- @mmyykkvibes
Music by: MMYYKK - @mmyykkvibes

In this episode of The Load Out, Ashanti interviews Sarah Dope, a photographer, creative content producer, and talent manager. The two share stories of their long friendship and collaboration in the music industry, from their time working together at Rhymesayers Entertainment to Sarah's involvement in the wrestling scene. Sarah delves into her early days as a street team kid, moving on to concert photography, social media management, and her current work with Logitech G and ASTRO Gaming.

They discuss the evolution of social media platforms, the challenges of staying relevant on Instagram and Twitter (now X), and the emergence of newer platforms like Threads and Blue Sky. Sarah reflects on the challenges of balancing corporate life with gig work, her adventures in the wrestling world, and the physical and mental demands of being on tour. The episode also touches on self-care, avoiding burnout, and the importance of knowing when to take a break from work.

Throughout the conversation, Sarah shares candid insights on maintaining professional relationships, adapting to changes in the entertainment industry, and the thrill of capturing powerful moments in her photography, especially in music and wrestling.

In this episode of "The Load Out," Ashanti reconnects with his long-time friend and collaborator, Budo, a seasoned producer, multi-instrumentalist, and music industry veteran. The conversation takes a deep dive into Budo's journey, from his early days playing trumpet in school to his evolution into a prolific producer and touring artist.

Budo shares candid insights into his early influences, his introduction to music production through a rudimentary electronic music lab in middle school, and how these experiences shaped his path in the music industry. He reflects on his time touring with artists like Grieves and Macklemore, revealing the challenges and rewards of life on the road, from playing small, gritty clubs to performing in massive arenas around the world.

The episode also touches on Budo's creative process, his experiences working with notable artists like Doja Cat, and the importance of building relationships and embracing the grind in the music industry. Ashanti and Budo discuss the value of perseverance, the necessity of "delusional self-confidence," and the lessons learned from the ups and downs of a career in music.

Whether you're an aspiring musician, a seasoned artist, or simply a fan of behind-the-scenes stories from the music world, this episode offers a wealth of insights and anecdotes that are both inspiring and thought-provoking.

Key Takeaways:

• Budo's journey from a young trumpet player to a renowned producer and musician.
• The impact of early musical influences and the discovery of music production.
• Behind-the-scenes stories from touring with Greaves and Macklemore, including the highs and lows of life on the road.
• Insights into the creative process and the importance of collaboration in music production.
• The value of perseverance, hard work, and self-confidence in achieving success in the music industry.
• Reflections on the music industry, from small club performances to arena tours, and the importance of staying grounded.

Notable Quotes:

• "The value of taking L's cannot be overstated."
• "Delusional self-confidence is what fuels you to keep going even when the world doesn't really get you."
• "There's something so intoxicating about being in front of people and playing music that you made in a bedroom somewhere on stage."

Join Ashanti and Budo for an insightful and entertaining conversation that delves deep into the world of music, touring, and the relentless pursuit of creative excellence.

Follow Budo:

• Instagram

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

In this episode of "The Load Out," We sit down with Zack Johnson, a seasoned talent agent with over two decades of experience in the music industry. They dive deep into Zack's journey from being a musician in a successful band to becoming a prominent agent. The conversation sheds light on the often mysterious world of talent booking, especially from the perspective of an agent who has worked with some of the biggest names in the industry.

Zack shares stories from his early days touring with bands, how he transitioned into being an agent, and his passion for hip-hop and its golden era. They also discuss the intricacies of managing tours, the challenges of balancing business with creative integrity, and the importance of being resourceful in the ever-evolving music industry. Zack’s insights into the realities of the music business, the importance of building strong relationships, and the grind necessary for sustained success are invaluable for anyone looking to make it in the industry.

Key Takeaways:

• Zack's transition from musician to agent and the driving forces behind his decision.
• The role of a talent agent and how it differs from that of a manager.
• The importance of relationships and repeat business in the music industry.
• Insights into the challenges and rewards of booking tours and managing talent.
• Personal anecdotes from Zack's career, including memorable moments with major artists.

Whether you're an artist looking to understand the business side of touring, or simply curious about the behind-the-scenes of the music industry, this episode offers a candid and informative look into the world of talent booking.

Follow / Contact Zack:

• zack@cardinaltalentgroup.com

• Instagram

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

In Episode 4 of “The Load Out,” host Ashanti Abdullah welcomes the talented rapper and producer, Grieves. Known for his deeply personal lyrics and unique blend of hip-hop and soul, Grieves shares his journey from growing up with a diverse mix of musical influences to discovering hip-hop and signing with Rhymesayers Entertainment. The conversation delves into his production style, memorable tour experiences, and the challenges of headlining tours. Grieves also reflects on the balance between his music career and family life, the support of his spouse, and his thoughts on the evolving music industry.

Discussion Highlights:

1. Early Life and Musical Influences:

• Grieves’ early exposure to music through his parents.

• Growing up with a mix of jazz, blues, soul, and pop influences.

• His love for artists like BB King, Wilson Phillips, Mariah Carey, and Phil Collins.

2. Path to Music:

• Grieves’ journey from a normal relationship with music to discovering hip-hop.

• Influence of his father’s music collection and the impact of artists like RZA and West Coast P-funk.

• Transition from listening to punk and metal to hip-hop.

3. Production Style and Process:

• Grieves’ approach to music production, emphasizing emotional connection over the message.

• Challenges and evolution in his music-making process.

4. Career Development:

• Grieves’ experience with Rhymesayers Entertainment.

• His first indie release and the importance of fan connections.

• Lessons learned from his time with Rhymesayers and the value of a strong work ethic.

5. Touring Experiences:

• Memorable tour stories, including driving through blizzards and dealing with grumpy sound guys.

• The importance of venue etiquette and maintaining professionalism on tour.

6. Industry Insights:

• The significance of building a loyal fan base and maintaining authenticity.

• Challenges of headlining tours and the financial realities of touring.

• The impact of social media and staying connected with fans.

7. Personal Reflections:

• Grieves’ thoughts on the music industry’s evolution and his place within it.

• The balance between family life and touring.

• The importance of having a supportive spouse and understanding the sacrifices involved in a music career.

8. Grieves’ Current Projects and Future Plans:

• Collaborations with younger artists and exploring different music genres.

• Focus on fan-based initiatives and the value of live performances.

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

Links Mentioned:

• Rhymesayers Entertainment

• Grieves’ Music

Follow Grieves:

• Twitter

• Instagram

In this episode of “The Load Out,” Ashanti Abdullah sits down with Damian Siguenza, known by his stage name, Domino. As a renowned record producer, manager, DJ, and key member of the legendary Oakland-based hip-hop collective Hieroglyphics, Domino has been instrumental in shaping the group’s sound and success. With his deep knowledge of jazz and funk, creative sampling techniques, and extensive production skills, Domino has left an indelible mark on the underground hip-hop scene. Join us as we delve into behind-the-scenes stories and business strategies that have defined his career, and learn about his journey from the early days in San Francisco to his influential role in the music industry.

Discussion Highlights:

1. Early Life and Influences:

• Domino shares his background, growing up in San Francisco.

• He explains how he got the nickname “Domino” in high school.

• His transition from rapping to beat-making in the late 1980s.

2. Music Career Beginnings:

• Living in the back of Groove Merchant Record Store and its influence on his music.

• Meeting Hieroglyphics’ founder Del the Funky Homosapien through Dante Ross.

• Becoming an integral part of Hieroglyphics.

3. Production Style and Techniques:

• Domino’s signature blend of jazz and funk, creative sampling, and extensive record knowledge.

• Process of creating a beat and selecting samples.

• The evolution of his production style over the years.

4. Role in Hieroglyphics:

• Domino’s contributions to key tracks and albums.

• Acting as the spokesman and manager for the collective.

• Transitioning from a producer to a manager and CEO of Hiero Imperium.

5. Challenges and Successes:

• Navigating the business aspects of running an independent label.

• The success of Hieroglyphics’ first indie release, “Third Eye Vision.”

• Establishing a touring circuit for indie hip-hop artists.

6. Touring Stories:

• Memorable experiences from the road, including a border crossing mishap with his cousin.

• Insights into the challenges and rewards of touring.

7. Advice and Reflections:

• Domino’s advice on handling failure and rejection in the music industry.

• The importance of believing in oneself and persevering despite setbacks.

• Reflections on how the music industry has evolved and his role in it.

Produced by Ashanti Abdullah - @probablyashanti & @Ternwheel
Music by MMYYKK - @mmyykkvibes

Links Mentioned:

• Hieroglyphics

• Groove Merchant Record Store

Follow Domino:

• Twitter

• Instagram

Episode Description:

In the second episode of The Load Out, Ashanti Abdullah welcomes Adrian Miller, a renowned music entertainment executive, manager, music supervisor, and executive producer. Adrian shares his journey from St. Louis to Los Angeles, his early influences, and his pivotal role in the music industry, working with artists like Anderson Paak, Flo Rida, and Daz Dillinger.

Key Points:

• Journey to LA: Adrian discusses his move from St. Louis to Los Angeles, influenced by his mother's pursuit of her high school sweetheart.
• Early Influences: Growing up around his father's record store, Adrian developed a deep passion for music and storytelling.
• Radio and Community Involvement: Adrian's early career involved organizing community programs, working at radio stations, and engaging with local artists, which laid the foundation for his future success.
• Significant Career Milestones: Adrian highlights his work at various music labels and management companies, contributing to the success of artists like Coolio and House of Pain. He also discusses his role at BuzzTone Immortal and the founding of Xyion.
• Anderson Paak: Adrian shares insights into his pivotal role in Anderson Paak's career, starting from his early days as Breezy Lovejoy.
• Key Insights and Advice: Adrian emphasizes the importance of hard work, building a solid infrastructure, and maintaining strong relationships in the music industry.
• Memorable Experiences: Adrian recounts organizing talent shows, working with legendary artists, and balancing creative and business aspects in the industry.

Notable Anecdotes:

• Adrian shares stories about his father's record store, organizing talent shows, and memorable interactions with artists and industry legends.
• He reflects on the challenges and successes in his career, providing valuable insights for aspiring music professionals.

Closing Remarks:

Ashanti Abdullah wraps up the episode, thanking Adrian Miller for sharing his journey and insights. He encourages listeners to subscribe, rate, and review the podcast, and to follow him on social media for more behind-the-scenes stories from the live music industry.

Produced by Ashanti Abdullah - @probablyashanti & @Ternwheel
Music by MMYYKK - @mmyykkvibes
Dr. Adrian L. Miller - @adrian_miller