In Episode 4 of “The Load Out,” host Ashanti Abdullah welcomes the talented rapper and producer, Grieves. Known for his deeply personal lyrics and unique blend of hip-hop and soul, Grieves shares his journey from growing up with a diverse mix of musical influences to discovering hip-hop and signing with Rhymesayers Entertainment. The conversation delves into his production style, memorable tour experiences, and the challenges of headlining tours. Grieves also reflects on the balance between his music career and family life, the support of his spouse, and his thoughts on the evolving music industry.

Discussion Highlights:

1. Early Life and Musical Influences:

• Grieves’ early exposure to music through his parents.

• Growing up with a mix of jazz, blues, soul, and pop influences.

• His love for artists like BB King, Wilson Phillips, Mariah Carey, and Phil Collins.

2. Path to Music:

• Grieves’ journey from a normal relationship with music to discovering hip-hop.

• Influence of his father’s music collection and the impact of artists like RZA and West Coast P-funk.

• Transition from listening to punk and metal to hip-hop.

3. Production Style and Process:

• Grieves’ approach to music production, emphasizing emotional connection over the message.

• Challenges and evolution in his music-making process.

4. Career Development:

• Grieves’ experience with Rhymesayers Entertainment.

• His first indie release and the importance of fan connections.

• Lessons learned from his time with Rhymesayers and the value of a strong work ethic.

5. Touring Experiences:

• Memorable tour stories, including driving through blizzards and dealing with grumpy sound guys.

• The importance of venue etiquette and maintaining professionalism on tour.

6. Industry Insights:

• The significance of building a loyal fan base and maintaining authenticity.

• Challenges of headlining tours and the financial realities of touring.

• The impact of social media and staying connected with fans.

7. Personal Reflections:

• Grieves’ thoughts on the music industry’s evolution and his place within it.

• The balance between family life and touring.

• The importance of having a supportive spouse and understanding the sacrifices involved in a music career.

8. Grieves’ Current Projects and Future Plans:

• Collaborations with younger artists and exploring different music genres.

• Focus on fan-based initiatives and the value of live performances.

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

Links Mentioned:

• Rhymesayers Entertainment

• Grieves’ Music

Follow Grieves:

• Twitter

• Instagram