• The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

  • By: Sophie Griffiths
  • Podcast

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

By: Sophie Griffiths
  • Summary

  • The Lionhearted CEO Podcast is for unapologetically ambitious women entrepreneurs who want to scale their online businesses without sacrificing connection. Hosted by Sophie Griffiths, a leading Meta ads expert and business growth strategist, this show delivers practical marketing strategies for impatiently ambitious female entrepreneurs. Perfect for coaches, course creators, and service-based business owners, especially those balancing motherhood with their entrepreneurial journey. Each week features two essential episodes: • Tuesdays: In-depth strategies for business scaling and Meta ad optimization • Thursdays: Quick, actionable 10-15 minute tips for immediate implementation Key topics include: • Facebook & Instagram ads mastery for online businesses • Lead magnet creation and funnel optimization • Content strategies for attracting ideal clients • Balancing business growth with family life • Scaling strategies for women-led online businesses Sophie's expert guidance helps you create effective ad campaigns, craft compelling messaging, and develop client-attracting content strategies. Learn to leverage Meta ads while maintaining authentic connections with your audience. The Lionhearted CEO Podcast goes beyond marketing, embracing the mindset of a true CEO. Gain insights on: • Pivoting your business • Building a Team • Building a Business based on your personal brand • Work-life balance for entrepreneurs with children • Implementing efficient business systems • Client management and boundaries Join Sophie and guest experts twice weekly for actionable advice to attract more dream clients and scale your online business confidently. Ideal for women entrepreneurs ready to elevate their business with Meta ads and authentic marketing strategies. Subscribe now to join a community of ambitious women redefining success. The Lionhearted CEO Podcast – where Meta ad mastery meets authentic business growth for women entrepreneurs. Come follow me over on Instagram: www.instagram.com/sophiegriffithsco Find out more on my website: www.sophiegriffiths.co Start listening and subscribe now!
    Copyright 2024 Sophie Griffiths
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Episodes
  • Tired of Talking to the Same Followers? Try This Simple Instagram Ads Strategy
    Nov 19 2024

    "Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy!

    Here's what we're diving into this week:

    • Why focusing solely on engagement (and ignoring follower growth) could be holding your business back
    • The real reason your launches are getting harder (hint: it's not your content!)
    • How to calculate your ideal monthly follower growth based on your business model
    • My simple £3/day Meta ads strategy to attract your dream clients
    • The DREAMER framework for creating scroll-stopping content that converts

    Whether you're running a membership, launching courses, or scaling your services, I'll show you how to grow your Instagram strategically without creating tons of new content or praying for that viral moment.

    Ready to turn those "vanity metrics" into real business growth? Pop the kettle on, grab your favourite biscuits, and let's get your Instagram working harder for your business!

    LINKS:

    Audience Builder Course (including the Instagram Amplifier Ad Campaign) - sophiegriffiths.co/abc

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    20 mins
  • How to Get Your Instagram Posts Seen: The £3 Strategy That Actually Works
    Nov 12 2024

    Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads.

    Here's what we're covering:

    • Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes everything)
    • The exact campaign setup that gets your content in front of YOUR followers when it actually matters
    • How to choose which posts to amplify for maximum impact (because not every post needs a visibility boost!)
    • My proven framework for timing your content amplification perfectly

    Plus, I'm sharing something special - a complete guide that walks you through my engagement ad strategy step by step. AND, if you're ready to take action, I'll tell you about my new £9 mini-course that shows you exactly how to implement everything we discuss.

    This episode is perfect for ambitious business owners who are tired of watching their best content disappear into the void. Whether you're launching a new offer, sharing client wins, or dropping your best tips - you need to know your followers will actually see it!

    Ready to make sure your important posts get seen by the people who followed you for a reason? Grab your coffee (or tea if you're fancy like that), and let's turn £3/day into maximum reach for the content that matters most!

    CLICK HERE to access the free STEP-BY-STEP GUIDE: How to Get Your Instagram Posts Seen: The £3 Strategy That Actually Works.

    CLICK HERE to get started with ‘easy engagement ads’ now!

    If you enjoy the podcast, here are some ways you can continue the conversation: Social:

    Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

    Free Resource:

    Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

    Work together:

    Ready to build an audience of superfans who are excited and ready to buy from you?

    Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

    Got questions?

    DM me on Insta or LinkedIn

    Email me here: hello@sophiegriffiths.co

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    21 mins
  • The Reality of Launching a brand new Mastermind & Minimind (at the same time!)
    Nov 5 2024

    Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!)

    Here's what I'm spilling the tea on:

    • Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success)
    • The mindset wobbles that nearly stopped me launching altogether (spoiler: imposter syndrome doesn't care how experienced you are!)
    • How I turned my 'failures' into my biggest selling points (and why my messy business journey became my secret weapon)
    • The exact steps I took to build the right audience BEFORE launching (no last-minute scrambling required!)
    • Why I made the slightly mad decision to launch two offers simultaneously (and how it actually worked out brilliantly)

    Plus, I'm sharing how this launch helped me secure £15K in monthly revenue for the next six months - something that would have seemed absolutely crazy this time last year!

    Ready to discover why sometimes the 'crazy' ideas are actually your best business moves? Pop the kettle on, grab your favourite biscuits, and let's dive into the truth behind launching bigger than you ever thought possible!

    To find more information on the Minimind: CLICK HERE .

    If you enjoy the podcast, here are some ways you can continue the conversation: Social:

    Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

    Free Resource:

    Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

    Work together:

    Ready to build an audience of superfans who are excited and ready to buy from you?

    Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

    Got questions?

    DM me on Insta or LinkedIn

    Email me here: hello@sophiegriffiths.co

    Show More Show Less
    32 mins

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