• The Lighthouse Brand Builders Podcast

  • By: Peter Wilken
  • Podcast

The Lighthouse Brand Builders Podcast

By: Peter Wilken
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  • Summary

  • Hosted by Peter Wilken—a seasoned brand strategist, published author, speaker, and founder of The Lighthouse Brand Strategy Academy—this podcast is your go-to resource for actionable insights and proven strategies to build a thriving, brand-centered business. Drawing from decades of experience working with some of the world’s most iconic brands, Peter shares timeless lessons and practical tools to help solopreneurs, business owners, and brand strategists define their unique Brand DNA—the foundation of every great brand. Whether you’re looking to gain clarity, confidence, or direction, each episode offers valuable takeaways inspired by the step-by-step process taught in the CBO Masterclass, an accessible online program designed to empower you with the strategies used by top consultants—without the hefty price tag. Tune in for expert advice, real-world examples, and thought-provoking conversations to help you position your brand for long-term success. For more resources and to explore the CBO Masterclass, visit https://www.peterwilken.com/brand-strategy-masterclass
    Peter Wilken
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Episodes
  • A Powerful Way to Differentiate Your Brand

    A Powerful Way to Differentiate Your Brand
    Dec 26 2024

    Your customers shape your brand by defining what matters to them and your core audience. Understanding their thoughts, behaviour, and loyalty is as crucial as their purchases.

    In the Lighthouse Brand Strategy Academy, we focus on practical segmentation to identify 3-5 emotional, key target segments, as these attributes differentiate your brand most effectively from competitors.

    PeterWilken.com
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    3 mins
  • 10 Signs Your Brand Strategy Is Losing Direction

    10 Signs Your Brand Strategy Is Losing Direction
    Dec 12 2024

    Signs of a struggling brand strategy include: lack of clarity, missing the bigger picture, reactivity instead of planning, overwhelm with minor tasks, unclear goals, misaligned departments, lack of direction, disconnection from customers, ineffective communication, and low creativity.

    PeterWilken.com
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    8 mins
  • 5 Stages for Building a Strong Brand

    5 Stages for Building a Strong Brand
    Dec 12 2024

    To build a loyal fanbase, follow these 5 steps:

    1) Get noticed within your category

    2) Be likeable and easy to work with

    3) Build trust through consistent quality

    4) Earn respect by sustaining trust

    5) Gain advocacy from satisfied customers.

    Brands grow by ensuring customers know, like, trust, respect, and advocate for them.

    PeterWilken.com
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    5 mins

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