• A Powerful Way to Differentiate Your Brand

  • Dec 26 2024
  • Length: 3 mins
  • Podcast

A Powerful Way to Differentiate Your Brand

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  • Summary

  • Your customers shape your brand by defining what matters to them and your core audience. Understanding their thoughts, behaviour, and loyalty is as crucial as their purchases.

    In the Lighthouse Brand Strategy Academy, we focus on practical segmentation to identify 3-5 emotional, key target segments, as these attributes differentiate your brand most effectively from competitors.

    PeterWilken.com
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