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Welcome to show 178 of the Laundromat Resource Podcast! This week, we're diving deep into the art of creating an exceptional customer experience in the laundry industry with the innovative team from Clean Cloud.

What does it take to transform a fleeting interest into loyal, "sticky" customers who keep coming back? Join host Jordan Berry as he sits down with industry experts John and David to unravel the intricacies of customer journeys, from their first impression on day 0 to solidifying habits by day 100.

Discover powerful strategies such as:

• Drip Marketing Campaigns & Habit Formation: Learn how to keep your customers engaged and returning, inspired by successful models like Starbucks.
• Boosting Your Online Presence: Explore the vital role of Google rankings, reviews, and an engaging website in attracting new customers.
• Referral Programs & Hyperlocal Marketing: Uncover cost-effective ways to leverage your existing customers to grow your business.
• Cutting-Edge Tech Solutions: See how Clean Cloud's suite of tools can transform your operations, from seamless pickups and deliveries to powerful data analytics.

Get insider tips on everything from SEO and local search optimization to providing unforgettable in-app experiences that keep customers hooked.

Episode 178 isn't just a discussion; it's a roadmap to revolutionize your laundromat business. Listen now and ensure your customer base grows and thrives in 2025!

Catch the full conversation to tap into actionable insights and set your laundromat on a path to sustained growth. Plus, don't miss our live Q&A session on January 21st at 4 PM Pacific/7 PM Eastern—your chance to ask the experts directly and kick-start the year with a bang!

Ready to enhance your customer journey and dominate your market? Hit play and transform your business today!

Join the Q&A: https://www.youtube.com/watch?v=vgMtbW6fSXc (click the notification bell!)

Check out Clean Cloud: https://cleancloudapp.com/

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In this must-watch episode, Jordan unravels his comprehensive goal-setting framework specifically tailored for laundromat owners and entrepreneurs in the laundromat industry. Whether you’re aiming to scale up your business or seeking personal growth, this episode is your ultimate guide to transforming aspirations into actionable plans.

What You'll Learn:

• Long-term Planning: Discover how to set your "someday goal" (e.g., owning 10 laundromats) and break it down into manageable steps.
• 5-Year Goal Setting: Learn to establish a robust 5-year plan and ensure your goals are both ambitious and attainable.
• Annual and Quarterly Goals: Understand how to break down your long-term vision into actionable yearly and quarterly objectives.
• Daily Habits: Develop daily routines that build momentum towards your ultimate goals.
• Goal Evaluation and Reassessment: Regularly revisit and refine your goals to stay on track.
• Book Recommendations: Enhance your productivity with book recommendations for every phase of your goal-setting process. (see links below)
• Impact and Purpose: Align your business ambitions with personal and community impact.

As a business owner, setting clear and measurable goals is crucial for success. This episode equips you with a proven framework to think big, plan strategically, and take proactive steps. Whether you're a seasoned business owner or just starting, these strategies will help you optimize and scale your laundromat operations effectively.

Resources:

The Laundromat Playbook- Book a free strategy call- https://laundromatresource.com/playbook

The ONE Thing
10x Is Easier Than 2x
Atomic Habits
Eat that Frog
Think and Grow Rich
How to Win Friends and Influence People
Never Eat Alone

The Laundromat Playbook: Tools and step-by-step guides for buying, optimizing, and scaling your laundromat business. Learn more at

https://laundromatresource.com/playbook

Have goals you want to share? Email Jordan at jordan@jordanlaundromatresource.com.

Don’t Miss Future Episodes! Subscribe to the Laundromat Resource Podcast for more insights, strategies, and success stories. Hit the bell icon to stay updated on upcoming episodes!

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In this captivating episode of Laundromat Resource, Jordan Berry sits down with Evan Papson, the impressive force behind Manny's Launderette. Evan's laundromat journey is a masterclass in resilience, innovation, and community engagement.

What can you expect from this episode?

• Overcoming Challenges: Discover how Evan faced a year-long struggle to secure his first laundromat deal, turning uncertainty into a success story through persistence and strategic networking.
• Smart Business Moves: Learn about Evan's tactical approach to attract customers, including price adjustments, marketing brilliance, and tech-savvy upgrades like implementing a card system and CleanCloud software.
• Community Connection: Hear how impactful community support can be in business. Evan shares stories of neighborly love and the crucial role of staying connected with other laundromat owners and online forums.
• Financial Insights: Take a deep dive into Evan's strategies for managing rising costs and competitive pricing. Understand the importance of strategic planning and why collaboration is key for yearly success.
• Growth and Expansion: Follow Evan's ambitions as he details his gradual yet determined journey towards expanding his laundromat empire, with insights that could make the difference for aspiring investors.
• Personal Touches: Enjoy relatable anecdotes from both Evan and Jordan that add a personal dimension to the business discussions—from middle name teasing to genuine fears and excitement in the entrepreneurial journey.
• Expert Advice: Benefit from insider tips on essential practices like due diligence, maintenance, and creating a systematic approach to business opportunities that can set you on the path to financial independence.

Join us as we unravel Evan’s remarkable story—a testament to how dedication, community, and a bit of ingenuity can transform challenges into thriving business success.

Listen now to Laundromat Resource Podcast Ep. 176 and get inspired to take your own business to new heights. Don't miss the episode that blends practical wisdom with heartwarming stories of entrepreneurial spirit!

Get the full show notes!

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Welcome back to "Laundromat News Today" with Jordan Berry!

In this must-watch episode, we dive into the latest headlines and developments that matter most to laundromat owners, operators, and industry enthusiasts. Stay ahead of the curve and keep your laundromat business thriving by staying informed on these game-changing updates.

Key Takeaways:

Trump's Election Impact: Understand how the newly elected President's policies may affect small businesses, particularly laundromats.

Community Hub: Explore the unique role laundromats play in bringing communities together, especially during critical times like elections.

Innovative Technologies: Learn about the groundbreaking Presto and WASH Multifamily partnership, and the latest from Laundry Robotics with their 'Roger' towel folding machine.

Franchise Developments: Get insights on Tide Laundry's impressive 51-unit deal and recognize the increasing trend of institutional money flowing into our industry.

Market Growth: Discover why the dry cleaning and laundry service market is projected to hit $14.26 billion by 2030 and what it means for your business.

Why Listen? As a laundromat owner, staying informed about industry trends, technological advancements, and economic shifts is crucial for maintaining a competitive edge. This episode provides vital insights and strategic advice to help you navigate these changes and prepare your business for future success.

Have industry news? Send it to us at news@laundromatresource.com

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How would you spend $100,000 a month?

For Ernesto Cullari and Barbara Wardell, marketing masterminds at the helm of Cullari and Wardell Marketing, the answer is crystal clear: a cutting-edge sales funnel.

In this must-listen episode of the Laundromat Resource Podcast, host Jordan Berry sits down with Ernesto and Barbara to dissect what it takes to elevate a laundromat business through intelligent and innovative advertising strategies. Discover the secrets that can transform even small operators into local giants.

Here’s what you’ll learn:

• The Four Pillars of Funnel Success: Unpack the steps to a robust sales funnel—Brand Awareness, Engagement, Conversion, and Loyalty—and understand why each is crucial for your business’s growth.
• Big-Money Marketing Secrets: Find out how some operators are leveraging up to $100,000 monthly on strategic marketing campaigns, crushing their competition with an impressive 45% boost in down-funnel performance.
• Advertising Innovations: Dive into the world of geofencing, geotargeting, and connected TV advertising. Learn how cutting-edge technology can put your brand in front of the right people at the right time.
• Embracing the Digital Era: Ernesto shares how modern tools can make extreme personalization accessible and cost-effective, turning potential customers into loyal patrons.
• DIY Marketing for Laundromat Operators: Strapped for cash but full of ambition? Ernesto introduces a groundbreaking self-serve ad platform designed specifically for laundromat businesses. .

Special Offers & Upcoming Events:

• Exclusive Special Offers: Be among the first 50 sign-ups to receive a complimentary foot traffic study (worth $800) and additional surprises detailed in the show. Sign up!
• Engage with the Experts: Don’t miss out on the Laundromat Playbook webinar on November 12th and a live Q&A session with Ernesto and Barbara on November 20th—your chance to get answers directly from the pros. Join us! Check out all our upcoming events!
• Working The Sales Funnel: To Grow Big Go Small- Slides
  
  Jailbreak your social media- Slides
  
  

Join us for Episode 175 of the Laundromat Resource Podcast and unlock the strategies that could take your business from surviving to thriving.

Listen now and transform the way you think about laundromat marketing!

• Share, Like, Subscribe: Don’t forget to share this episode with fellow entrepreneurs and subscribe for more insights from industry leaders.
• Get Involved: Leave us a review and join our growing community dedicated to helping laundromat owners achieve u

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Dive into the fascinating world of laundromats with Jordan Berry as he takes us on a whirlwind global tour of Laundromat News Today!

Here's what's spinning in today's episode:

🎉 Los Angeles Dodgers' World Series Win: Celebrate the victory of the hometown heroes and discover how their achievement ties back to our beloved laundromats.

😂 Ali Wong's Humble Beginnings: You'll be amazed to learn that superstar comedian Ali Wong got her start in an unexpected place - a half-cafe, half-laundromat! Could your local laundromat be the launchpad for the next big star?

💪 Tampa Bay Rays and The Laundry Project: Get inspired by the heartwarming partnership between the Tampa Bay Rays and The Laundry Project as they join forces to support communities in need with free laundry services.

🎵 DJ Spin Cycles in Katong V Mall: Imagine doing your laundry to the beats of live DJs! We'll take you to Katong V Mall's innovative laundromat that's turning laundry day into a full-on party.

🏆 Laundra Lab Franchises & Grand Openings: From Houston to Pontiac, Laundra Lab is expanding, and we're here to celebrate their grand openings. Plus, hear from Leslie and Walter Czarnecki about their journey in the laundromat business.

🚨 Cryptocurrency Smuggling in China: Uncover the surprising ways laundromats are being used as hotspots for cryptocurrency smuggling in China – it's a story you won't want to miss.

🏰 New Laundry Castle's Crown: And last but not least, join us in congratulating New Laundry Castle for winning the prestigious 2024 Quality Business Award for the Best Laundromat in Brentwood, New York. Learn what makes them stand out and what we can all aspire to.

Tune in to Laundromat Resource for all these stories and more – it’s the fresh spin you’ve been waiting for!

Stay informed, get inspired, and maybe even start dreaming about the untapped potential of your local laundromat. Press play and let’s get those ideas tumbling!

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Join the Laundromat Playbook webinar and learn how to turn laundromats into freedom! https://laundromatresource.com/playbook

In Episode 174 of the Laundromat Resource Podcast, we dive into the inspiring journey of Tessa Leonard, a courageous entrepreneur from Cape Town, South Africa, who turned a struggling laundry business into a thriving operation. This episode is packed with insightful anecdotes, hard-earned wisdom, and practical tips that any aspiring business owner will find invaluable.

Overcoming Doubt and Embracing Risk
Jordan kicks off the conversation by sharing his personal experiences with fear and uncertainty when making significant financial decisions—whether it’s buying a loan or a business. He opens up about the internal battles of self-doubt and external skepticism that are all too common. This sets the stage for Tessa’s remarkable story.

Confidence Amidst Inexperience
Despite having no formal training or extensive experience, Tessa Leonard confidently embraced the challenge of owning a laundry business. Tessa recounts the intensive early days, working long hours to master machine operations and modern payment methods. Her persistence and resourcefulness are testament to the power of on-the-job learning and pure grit.

Innovation and Adaptation
Discover how Tessa revitalized a neglected business. Learn about her savvy use of QR codes for customer reviews, her strategic upgrades to higher-quality detergents, and her proactive approach to managing customer feedback. Hear how these changes not only improved operations but also dramatically boosted customer satisfaction.

From Single Mom to Successful Entrepreneur
Having returned to South Africa following a professional tennis career and a diverse array of jobs, Tessa found herself taking a leap of faith into entrepreneurship. She shares how she navigated the intricate process of purchasing the business remotely while on a backpacking trip in Europe, and the subsequent transformational journey that saw her doubling the business in under two years.

Unique Business Insights
Tessa also dives into the nitty-gritty of business management in South Africa, from dealing with electricity costs to transitioning staff from cash to digital payments. She candidly discusses the challenges of motivating and retaining good staff amidst a high unemployment rate and how she turned high-quality service into a unique selling point.

Future Plans and Vision
Tessa reveals her future plans, including potential expansions and her strategy for price increases that keep both residential and commercial clients satisfied. If you're curious about the evolving landscape of the laundry industry and how to leverage social media for business growth, this episode is a must-listen.

Join Jordan and Tessa for a rich, captivating conversation that is sure to leave you inspired and ready to take action in your own entrepreneurial journey. Don’t miss out on this episode packed with lessons on resilience, innovation, and the sheer power of persistence.

Ready to dive into Tessa's world? Check out the full episode now and visit laundromatresource.com/show174 for detailed show notes and exclusive picture

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Welcome back to another magical episode of Laundromat News Today with your vibrant host, Jordan Berry! This episode is packed to the brim with breakthrough insights, game-changing industry forecasts, and heartwarming community stories that will make you proud to be part of the laundromat world.

🔥 Hot Topics This Week:

• UK Research Revelation:
• Discover the scientifically-proven, optimal temperature to wash laundry that could save you
• up to 38%
• in utility costs. Is 86°F the sweet spot your wallets have been waiting for?
• Market Boom Alert:
• Get ahead of the curve with predictions that the commercial washing machine market will soar to a staggering $5.08 billion by 2031. What’s driving this explosive growth?
• Innovation Spotlight:
• Celebrate innovation with Wash Trifold POS’s exciting new partnership for on-demand laundry delivery. How will this impact laundromat services?
• Awards & Recognitions:
• Join us in applauding Yo Wash Laundromat, crowned the Best of Florida for leading laundry services. What makes them a community gem?
• Celebrity Entrepreneur:
• Former basketball star Ben Woodside turns tycoon, launching a unique laundromat/pet wash business. Get the scoop on his seamless transition from sports to entrepreneurship.
• Safety Reminder:
• A dryer fire in Escanaba serves as a sober reminder of maintenance diligence. What steps can you take to prevent such mishaps in your laundromat?
• Community Impact:
• From literacy events in Tallahassee to a heartwarming turkey dinner in Alberta—be inspired by laundromats making monumental strides in community service.

This episode isn't just about laundry—it's about community, innovation, and the heart of the laundromat industry. Tune in to feel inspired, informed, and ready to take on the world, one load at a time!

Don't miss out—hit play now to transform your laundromat knowledge and community impact!

Catch all this and more on Laundromat News Today. Whether you’re an industry veteran or just curious, you’ll find something to love in every minute of this episode.

To have your story featured in a future news episode, email news@laundromatresource.com

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