🎙️ Episode Highlights: Building a Real Estate Business Through Rentals & Teams!

Alicia Malamud shares her journey with you of growing a successful real estate business through rentals, starting by helping new dealers at the iconic Guitar Hotel 🎸. She emphasizes treating rental clients with the same care as buyers, leading to loyal clients and referrals 🤝. Alicia stays connected with clients through regular reach-outs and personalized touches, stressing the importance of genuine relationships in real estate ❤️.

The conversation with Chris Cusimano, Jennifer Konikoff, & Alex Mendel dives into effective marketing, leveraging social media 📱, and the value of teams. Alicia and Jen Konikoff also highlight how hiring a transaction coordinator can streamline processes, double your business 📈, and allow agents to focus on growth.

🔑 Key Takeaways:

• Treat rental clients like gold – it builds loyalty and referrals 💡
• Regular reach-outs + personal gestures = stronger client relationships
• Rentals = a solid foundation for growing your business
• Build genuine relationships to stand out
• Marketing & social media are game-changers 🎯
• Joining a team reduces stress and provides support 🛠️
• Leverage resources to focus on what matters most

Chapters

00:00 Introduction and Overview
02:25 Starting a Real Estate Business with Rentals
05:57 The Benefits of Rentals in a Tough Market
07:55 Nurturing Relationships with Rental Clients
13:37 Building a Business by Leveraging Rental Clients
17:13 The Importance of Being a Giving and Thoughtful Agent
22:07 The Power of Thoughtful Gestures in Business
24:08 Navigating Professional Boundaries with Clients
26:39 Marketing Tactics: Stickers and QR Codes
29:41 Reducing Stress and Eliminating Risk for Team Members
35:35 The Benefits of Leveraging Team Resources
40:34 Growth and Success through Team Membership
42:25 The Power of Leveraging Support Staff
45:00 Building a Team for Success
50:06 The Importance of Being Prepared and Proactive
53:06 Branding and Personalization in Real Estate

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🎙️ Podcast Summary:

In this episode, hosts Jennifer Konikoff, Chris Cusimano & Alex Mendel dive into a variety of topics such as their office setup 🏢, personal branding in real estate 🏡, personality types 🧠, and even a potential new real estate listing 🏠. They share their thoughts on cold calling 📞, emphasizing the importance of being both friendly 😄 and respected 🏆 in the industry. The conversation touches on everything from real estate, electric vehicles (EVs) 🚗, and social media strategies 📱, to upcoming podcast guests 🎧.

They’re later joined by guest Derrick Chevalier, where the focus shifts to effective communication 🗣️ and building strong relationships 🤝 with clients in real estate. The team highlights the importance of constant updates 🔄, engaging with clients throughout the selling process 🏷️, and tailoring communication to each client's preferences 📧. They also cover key negotiation strategies 💬, emphasizing the need to understand clients' motivations and priorities 🎯, with a recurring theme of prioritizing client satisfaction and building long-lasting relationships 🏅.

✨ Key Takeaways:

• 🏢 Office Setup: The hosts discuss how creating a friendly yet professional image is key.
• 😎 Personality Types: They explore how different personalities impact real estate interactions.
• 📞 Cold Calls: Finding the balance between polite and assertive is crucial.
• 🏠 Mother-Daughter House Listing: A potential property and its unique features are discussed.
• 📉 Real Estate Prices: People have been waiting for price drops for decades—but is it happening?
• 🏚️ Real Estate Agents Obsolete?: Is this the future?
• 🖼️ Thumbnails & Social Media: Changing visuals and descriptions can boost engagement.
• ♻️ Repurposing Content: Reaching a broader audience across platforms.
• 🗣️ Client Communication: Constant updates and wins throughout the selling process can retain clients.
• 💡 Negotiation: Understanding motivations and priorities makes for successful deals.
• 🏅 Client Satisfaction: Building long-lasting relationships is the ultimate key to success.

⏱️ Episode Breakdown:

00:00 – Introduction & Office Dynamics
06:01 – Balancing Friendliness & Respect
09:01 – Personality Types & Real Estate
14:57 – Exploring Mother-Daughter Houses
18:52 – Real Estate Prices Debate
20:13 – Tesla Cars & Reckless Driving
21:38 – EV Resales: Worth it?
23:19 – Video Thumbnails & Engagement
24:00 – Repurposing Content Across Platforms
36:30 – Effective Communication & Client Engagement
41:21 – Minimizing Client Loss to Other Agents
48:15 – Leaving a Positive, Long-Lasting Impression
54:58 – Successful Negotiations & Client Motivations

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In this discussion, Chris Cusimano, Jennifer Konikoff, and Alex Mendel of the Coaching by Cusi real estate training program & community stress the importance of unique offers and exceptional service to stand out in real estate. They highlight the need for small business owners to define their value proposition and differentiate themselves from competitors. The idea of partnering with third-party businesses for exclusive client benefits is explored, along with the importance of problem-solving and building strong client relationships for positive word-of-mouth referrals. They also discuss online shopping's pros and cons, the power of bonuses and guarantees, and the emotional factors in decision-making. The hosts share three real estate guarantees: No Rings Attached (cancel anytime, no penalty), Feedback Frenzy (constant communication), and No One Markets More (aggressive marketing). Selling in a slow market, the value of data, and the role of open houses are also covered.

Takeaways:

• 🎯 Clearly define your value proposition and how you stand out.
• 🛠️ Create unique offers and services that add value.
• 🤝 Partner with third parties for exclusive client perks.
• 💡 Focus on problem-solving and exceptional service.
• 🌟 Exceed expectations to generate positive referrals.
• 🛒 Be mindful of online shopping's risks.
• 🔍 Understand and solve customer obstacles.
• 🎁 Offer bonuses and guarantees to build trust.
• ❤️ Address emotional factors in decision-making.
• 💪 Reduce client stress with guarantees like No Rings Attached, Feedback Frenzy, and No One Markets More.
• 📊 Use data to manage expectations in slow markets.
• 🏡 Plan open houses strategically to maximize impact.

00:00 Introduction and Purpose of the Podcast
00:40 Recapping the Coaching By Koozie Program
03:20 Defining Service and Creating Unique Offers
06:08 Offering Bonuses and Guarantees for Clients
10:09 Turning Clients into Raving Fans
13:01 Forming Partnerships for Exclusive Benefits
16:17 The Importance of Providing Value
19:06 The Impact of Poor Service and Communication
22:26 Overcoming Self-Doubt and Insecurity
24:48 Reflecting on Mistakes and Growth
26:41 The Dangers of Online Shopping
28:30 Finding Obstacles and Creative Solutions in Business
29:23 The Value of Bonuses and Guarantees
32:17 The Role of Self-Doubt and Risk in Decision-Making
43:25 Alleviating Risk and Self-Doubt with Guarantees
44:20 Examples of Effective Guarantees
48:20 Managing Client Expectations in a Slow Market
51:05 Using Political Signs for Real Estate Marketing

head to www.coachingbycusi.com to join our fun Real Estate Agent community today!

Summary

In this conversation, Chris Cusimano, Jennifer Konikoff, and Alex Mendel discuss their experiences with Google lead services and the challenges of handling rental leads. They also touch on the importance of professionalism, not speaking poorly about others, and the role of social media in real estate. The conversation highlights the need for a balance between personal branding and maintaining a professional image. In this part of the conversation, the hosts discuss various topics including purchasing a golf cart, negotiating commission splits, and asking for discounts. They also talk about the challenges of joining a real estate team and the importance of branding. The conversation touches on the NAR new regulations and the need for agents to be comfortable with discomfort. Overall, the hosts emphasize the importance of asking for what you want and not being afraid of rejection. In this final part of the conversation, the hosts discuss their experiences in the real estate industry and the motivations behind their work. They also share funny stories and anecdotes. The conversation ends with an invitation to a team event.

Takeaways

• Google lead services can be a valuable source of leads for real estate agents
• Handling rental leads requires a selective approach and the willingness to refer leads to other agents
• Maintaining professionalism and not speaking poorly about others is important in the real estate industry
• Social media can be a powerful tool for personal branding, but it should be used strategically and authentically Don't be afraid to ask for what you want, whether it's a discount or a higher commission split.
• Joining a real estate team can offer benefits such as lower fees and access to branding resources.
• Being comfortable with discomfort is essential for success in real estate.
• Branding is important for agents, but it's also important to consider the needs and preferences of your target audience.
• The NAR new regulations are a topic of discussion among agents.
• Negotiating commission splits and buyer's agent compensation is a common practice in real estate transactions. The hosts reflect on their careers in real estate and the importance of finding motivation and purpose in their work.
• They share funny stories and moments from their experiences in the industry.
• The conversation highlights the importance of systems and organization in running a successful real estate business.
• The hosts discuss the thrill and satisfaction of helping clients and receiving referrals.
• An invitation is extended to a team event, showcasing the camaraderie and community within the real estate industry.

Chapters

00:00
Introduction and Google Lead Services

02:00
Handling Rental Leads

07:34
The Cost of Rental Leads

10:45
Balancing Relationships and Listings

15:13
The Importance of Professionalism

18:15
Authenticity and Social Media

21:05
Building Trust and Connections

23:08
The Pitfalls of Seeking Attention

24:18
Purchasing a Golf Cart

25:40
Negotiating Commission Splits

27:30
Dealing with Regulations and Paperwork

28:00
Branding and Marketing

33:43
Asking for Higher Compensation

36:18
Stepping Out of Your Comfort Zone

41:17
Finding Motivation and Purpose in Real Estate

42:03
Funny Stories and Anecdotes from the Industry

44:45
The Importance of Systems and Organization

49:35
The Thrill of Helping Clients and Receiving Referrals

53:34
Invitation to a Team Event

head to www.coachingbycusi.com to join our fun Real Estate Agent community today!

Summary

In this conversation, Chris and Jen discuss various topics including their preferences for natural light, sunscreen, and their current work situations. They also talk about the benefits of using video listing presentations in real estate and how it helps build trust with clients. Chris shares some examples of how the video presentations have impressed potential sellers and set him apart from other agents. They also touch on the importance of reading the room and adjusting their approach based on the client's personality and preferences. In this conversation, Chris and Jen discuss the importance of maintaining professionalism and providing value to clients in the real estate industry. They share a story about a client who initially ignored Chris's messages but eventually responded positively to a video message. They emphasize the need to focus on the client's needs and emotions rather than getting caught up in personal arguments. They also discuss the challenges in the condo market, including new regulations and increased costs for condo owners. They highlight the importance of conducting thorough due diligence and providing unique solutions for condo owners. Overall, they emphasize the importance of problem-solving and creating a positive experience for clients.

Takeaways

• Using video listing presentations in real estate can impress potential sellers and set agents apart from others.
• Video presentations allow clients to review the information at their own pace and share it with others for additional opinions.
• It's important to read the room and adjust the approach based on the client's personality and preferences.
• Building trust with clients is crucial in the real estate industry.
• Finding the right work setting can improve productivity and focus. Maintain professionalism and be a resource for clients
• Focus on the client's needs and emotions, not personal arguments
• Conduct thorough due diligence in the condo market
• Provide unique solutions for condo owners
• Problem-solving and creating a positive experience are key in real estate

Chapters

00:00 Embracing Pale Skin and Sunscreen
09:00 Working from Home with Kids
12:43 Revolutionizing Listing Presentations with Video
19:40 The Power of Trust and Credibility in Real Estate
23:20 Providing Value and Solving Problems in the Real Estate Market
25:59 Adapting to Changing Market Conditions
29:02 Navigating New Regulations in the Condo Market
31:03 The Impact of Special Assessments and Insurance Premiums
35:41 The Importance of Affordability in the Condo Market

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In this conversation, the hosts discuss various topics including tech issues, credit card points, the freedom and challenges of being a real estate agent, and managing emotions in the industry. In this part of the conversation, the speakers discuss the importance of providing excellent customer service and going above and beyond for clients. They share personal stories of how they have taken care of their clients and the positive impact it has had on their relationships. They also emphasize the value of consistent marketing efforts, such as creating video content, and the importance of taking action and not waiting for the perfect moment. They highlight the need to focus on providing value and creating a memorable experience for clients rather than discounting commissions or relying on traditional marketing methods. In this conversation, the speakers discuss the importance of personal branding and building trust with clients. They also share their experiences with hobbies and time management. The conversation ends with a discussion about upcoming guests and the topic of negotiation in real estate.

00:00
Tech Issues and Funny Moments
03:26
Traveling for Free with Credit Card Points
07:13
The Freedom and Challenges of Being a Real Estate Agent
16:40
Managing Emotions in the Real Estate Industry
20:35
Providing Excellent Customer Service
21:26
Going Above and Beyond for Clients
23:44
The Value of Consistent Marketing Efforts
29:00
Taking Action and Building Relationships
45:13
The Power of Personal Branding and Building Trust
48:12
Balancing Hobbies and Work
51:12
Improving Negotiation Skills for Real Estate
59:18
Upcoming Guest: Derek Chevalier on Negotiation

head to www.coachingbycusi.com to join our fun Real Estate Agent community today!

The New Real Estate Roadmap Podcast Begins powered by Coaching by Cusi!

In this conversation, the hosts introduce themselves and discuss their rebranded podcast, The New Real Estate Roadmap. They emphasize the importance of being authentic and sharing their personal stories on social media to attract like-minded clients. They express their dislike for cold calling and highlight the value of building relationships with people who resonate with their values. They also share examples of how they have connected with potential clients through cold calls and offer tips for effective cold calling. In this conversation, the speakers discuss their experiences with cold calls and cold emails. They also talk about the challenges and changes in the real estate industry, including the NAR settlement and the need for sellers to offer compensation to buyer's agents. They emphasize the importance of putting your best foot forward and providing quality service to clients. The speakers also mention their coaching programs and where to find them online.

Join the Coaching by Cusi Community for FREE HERE

Featuring Jennifer Konikoff, Alex Mendel, & Chris Cusimano - South Florida Realtors

00:00
Introduction and Rebranding
04:12
Moving Away from Traditional Real Estate Strategies
08:06
Embracing Authenticity and Personal Storytelling
12:14
Documenting Your Journey for Future Generations
15:13
Building Genuine Connections and Attracting Like-Minded Clients
19:12
Adding Cold Callers to Your Database: A Potential for Partnerships
25:06
Dealing with Cold Calls and Unsolicited Marketing Messages
26:02
The Power of Quality Content and Word-of-Mouth Referrals
33:44
Understanding the Changes in Buyer's Agent Compensation
36:58
The Importance of Transparency and Communication
49:58
The Advantage of Entering the Industry During Challenging Times

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Let's talk about it!

head to www.coachingbycusi.com to join our fun Real Estate Agent community today!