Leads. Clients. Sales. Growth. We all want them, but what’s the best way to get them?

Turns out, the answer isn’t more hustle—it’s better marketing. And in this episode, I’m breaking down the exact strategy that’s changing how I attract, nurture, and convert leads in 2025.

I recently attended a mastermind in Napa hosted by marketing legend Brendon Burchard, and one takeaway hit me hard: The key to marketing isn’t just selling—it’s creating belief, offering a better way, and building a sense of belonging.

That’s what we’re diving into today.

🔑 Here’s what you’ll learn in this short but powerful episode:

✅ The 3B Marketing Framework (Belief, A Better Way, and Belonging)

✅ Why changing your environment can change your business growth

✅ How to dazzle your leads (and why that’s essential for conversion)

✅ How I’m applying this framework to grow my leads in 2025

If you’ve been struggling to attract new leads—or feel like your marketing is falling flat—this episode is for you. Let’s transform your marketing and make 2025 your best year yet!

🔥 Action Step: After listening, tag me on Instagram @jasminestar and share your biggest takeaway!

Click play to hear all of this and:

[00:00] The Key to More Leads: It’s Not What You Think

[02:18] Why Changing Your Environment Changes Your Business

[05:07] The Difference Between a Rest Trip & a Recharge Trip

[07:23] The 3B Marketing Framework: Belief, A Better Way, Belonging

[10:24] The Power of Challenging Your Audience’s Beliefs

[13:20] How to Position Your Offer as the “Better Way”

[16:31] Why People Need to Feel Like They Belong (and How That Drives Sales)

[18:35] How I’m Implementing the 3B Framework in 2025

Listen to Related Episodes:

• Selling without Feeling Sales-y | Interview on the Selling with Love Podcast
• Letting Your Marketing Work For You with Billy Gene
• How to Build an Irresistible Brand with Brittany Driscoll

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode525

Are you an entrepreneur making over $500K but haven't quite hit that $1M milestone yet? I'm excited to introduce you to a brand new, curated group of entrepreneurs just like you who want a roadmap to million-dollar growth. Over 6 months, we'll work together to audit your business, streamline your systems and identify key initiatives to help you scale to a million. Apply here: JasmineStar.com/million. Applicants are accepted on a first-come, first-served basis.

Have you ever thought you were headed in one direction, only to find yourself on a completely different path? That's exactly what happened to me at the Modern Elder Academy (M.E.A.) as part of a leadership accelerator program. I went in expecting a DEEP dive into business, but what I found was something far more profound: a complete shift in the way I see personal growth and transformation.

This isn’t your typical “business as usual” episode—it’s my personal reflection into how we grow, transform, and evolve as entrepreneurs and individuals. I’ll be sharing personal stories (including that one time I went on a three-hour hike in high tops) and practical takeaways that you can apply to your business and life today.

This episode is my way of keeping a promise I made years ago: to share what I’ve learned so you can avoid some of the mistakes I’ve made and grow your business with clarity and purpose!

Click play to hear all of this and:

(00:03:01) How a hike through New Mexico ended up not being about nature (at all) but about uncovering deeper connections and unexpected clarity

(00:06:01) Biggest takeaways from the M.E.A. experience and how they reshaped the way I approach life and business

(00:06:58) Why the questions you’re asking yourself might be the very thing holding you back—or propelling you forward

(00:08:00) The power of having a “wisdom book” as the secret weapon you didn’t know you needed

(00:10:40) Redefining disappointment and learning to use it as a tool for recalibrating expectations and reality

(00:12:33) The concept of liminality—the in-between space where growth and clarity often begin

(00:13:37) The anatomy of transformation, starting with the courageous act of letting go

(00:17:09) Navigating the messy middle—the hardest yet most transformative part of any big change

(00:20:25) The key ingredient for stepping into the next chapter of your life

(00:24:20) The difference between a fixed mindset and a growth mindset and why it matters in transitional moments

Listen to Related Episodes:

• How to Ask Questions that Get Results
• 7 Pivots in Business Led to THIS Moment
• How to Build Your Self Trust to Make Better Business Decisions

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode524

Are you an entrepreneur making over $500K but haven't quite hit that $1M milestone yet? I'm excited to introduce you to a brand new, curated group of entrepreneurs just like you who want a roadmap to million-dollar growth. Over 6 months, we'll work together to audit your business, streamline your systems and identify key initiatives to help you scale to a million. Apply here: JasmineStar.com/million. Applicants are accepted on a first-come, first-served basis.

Have you ever felt like leadership is a lonely road? Keith Ferrazzi is here to prove otherwise.

In this episode of The Jasmine Star Show, I’m sitting down with Keith—executive team coach, keynote speaker, bestselling author, and founder of Ferrazzi Greenlight—to uncover the secrets of high-performing teams, radical collaboration, and why leaders should never "eat alone." Oh, and did I mention that this conversation was so powerful that I restructured my team meetings at the start of 2024 because of Keith’s work? Yeah, it’s THAT good.

Here’s what we dive into:

✔️ Why relationships are the key to long-term success in business

✔️ The shift from leadership to "teamship" (and how it changes everything)

✔️ How to build a culture of candor, trust, and accountability in your team

✔️ The 3 biggest shifts you can make TODAY to improve collaboration

✔️ How to connect with the right people—even if they’re outside your current network

Keith’s wisdom has shaped how Fortune 500 teams operate, and today, he’s giving us an inside look at how small business owners and entrepreneurs can apply these strategies, too. Grab a pen (trust me, you’ll need it!) and let’s dig into this game-changing conversation. 🎧

Click play to hear all of this and:

00:00 - How a single introduction led Jasmine to Keith Ferrazzi

04:10 - The story behind Never Eat Alone and the power of building authentic relationships

09:30 - What is "teamship" and why is it the future of leadership?

13:20 - The three shifts every leader needs to make for better collaboration

21:45 - How to create a team culture of candor and accountability

30:10 - Jasmine’s personal leadership challenge (and Keith’s advice for fixing it)

38:00 - The 5 “packets of generosity” that open doors to powerful relationships

42:35 - Final takeaways: How to apply these strategies in your business today

Listen to Related Episodes:

• Building a Growth-Oriented Team with Leila Hormozi
• Four Unique Strengths to Have in Business and How to Develop Them
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

Keith Ferrazzi is a leading executive team coach, entrepreneur, and bestselling author known for his work on relationships, leadership, and organizational transformation. His books, including Never Eat Alone and Leading Without Authority, have changed the way businesses and leaders think about collaboration.

🔗 Learn more at Ferrazzi Greenlight

📖 Check out his latest book

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode523

Are you an entrepreneur making over $500K but haven't quite hit that $1M milestone yet? I'm excited to introduce you to a brand new, curated group of entrepreneurs just like you who want a roadmap to million-dollar growth. Over 6 months, we'll work together to audit your business, streamline your systems and identify key initiatives to help you scale to a million. Apply here: JasmineStar.com/million. Applicants are accepted on a first-come, first-served basis.

Want to know the real reason some content gets clicked while others get ignored? It’s all in the TITLE. Whether you’re naming a podcast episode, YouTube video, masterclass, newsletter, or even your next big offer—how you title it makes ALL the difference.

In this episode, I’m breaking down the 5 must-know strategies for crafting titles that stop the scroll, attract your dream audience, and ultimately drive sales.

These aren’t just ideas—I’ve tested them in my own business, my podcast, and my YouTube channel, and I’m spilling everything so you can use them, too!

Click play to hear all of this and:

(00:00:38) Why benefit-driven titles attract more clicks

(00:01:54) The right way to use keywords without sounding robotic or gimmicky

(00:03:40) How to frame your titles positively to inspire action

(00:05:23) My go-to title formulas

(00:06:10) Real-life before-and-after title makeovers so you can avoid the mistakes I’ve made

🎧 Listen to the full episode, Get Your Content Discovered: How to Optimize Your Titles for 2x Intrigue, >>HERE<<

Episodes Mentioned:

• The BEST AI Strategies to Grow Your Business with Chris Winfield
• How to Price Your Offer to Increase Sales
• Business Lessons That Will Make You A Better Entrepreneur

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode522

Are you an entrepreneur making over $500K but haven't quite hit that $1M milestone yet? I'm excited to introduce you to a brand new, curated group of entrepreneurs just like you who want a roadmap to million-dollar growth. Over 6 months, we'll work together to audit your business, streamline your systems and identify key initiatives to help you scale to a million. Apply here: JasmineStar.com/million. Applicants are accepted on a first-come, first-served basis.

Have you ever wondered how a single moment of frustration could transform into a lifelong loyalty? In today’s episode, we’re diving into how to turn even the messiest client moments into opportunities to build trust and strengthen relationships.

(Yep, even when everything feels like it’s hitting the fan, there’s a way to turn it around!)

I’ll share the surprising power of the service recovery paradox, some real-life lessons (like the time I accidentally double-booked a wedding client—yikes!), and practical strategies you can start using today to handle client hiccups with confidence and grace.

Whether it’s a missed expectation or a full-blown mistake, how you handle it can make all the difference.

Click play to hear all of this and:

(00:00:00) The service recovery paradox and its impact on customer satisfaction

(00:02:29) The inevitability of client issues and the importance of response

(00:03:31) My 4-step framework for assessing client problems and mending relationships

(00:04:30) The first step in the framework is all about focusing on understanding the issue

(00:04:30) Step two is about evaluating the client relationship to determine if it’s worth salvaging

(00:04:30) Step three and the importance of setting clear expectations moving forward

(00:05:29) Step four and the power of trusting your gut in deciding whether to continue the client relationship

(00:06:24) My personal experience with a challenging client experience and the importance of making amends

Listen to Related Episodes:

• How to Create Team Systems and Operations That Simplify Scaling and Growth
• How to Identify and Lead A, B, and C Players for Business Success
• How to Become a Better Speaker and Communicator
• How to Build Long-Lasting Client Relationships in Business

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode521

Ever felt like you're constantly hustling but still not getting the traction you want? Been there, done that, got the t-shirt.

In this episode, I join Alex Sanfilippo, founder of PodMatch, for a raw and real conversation about finding clarity in your business, podcast, and content strategy.

Too often, we get caught in the hamster wheel of "more." More followers. More downloads. More visibility. But what if true success isn’t about more—but about being clear on who you serve and how you show up?

Alex and I break it down in a simple 4-part framework:

✔️ Internal Clarity – Knowing what you want and why.

✔️ External Clarity – Clearly identifying who you serve.

✔️ Projected Clarity – Communicating your message the right way.

✔️ Perceived Clarity – Making sure others see you the way you want to be seen.

Along the way, we drop hard-earned lessons, real-life struggles (hello, podcast rankings obsession!), and practical steps to simplify your strategy, avoid burnout, and grow with purpose.

Whether you're a business owner, podcaster, or content creator, this episode will challenge you to get clear on what really matters—so you can ditch the overwhelm and focus on what actually moves the needle.

🎧 Click >>PLAY<< to hear all of this and:

[00:00] Behind the scenes: Why this episode is different

[01:45] The hustle, the madness, and the lie of online business

[07:34] The internal battle: Are we chasing numbers or impact?

[10:54] The #1 question that made me rethink my podcast strategy

[13:53] How podcast rankings trick us into chasing the wrong thing

[18:42] My identity crisis: Who I serve vs. who I want to serve

[21:42] The shift that led to multi-six-figure results in 6 months

[25:50] The difference between popularity and profitability

[30:05] My new tagline for 2025: “Jasmine Star, she 10X’s your business”

[35:39] Actionable tips: How to book more podcast interviews (without wasting time)

🔗 Connect with Alex:

Alex Sanfilippo is the founder of PodMatch, a platform that helps podcast hosts and guests find their perfect match for interviews. He is also the host of Podcasting Made Simple, where he shares strategies for podcast growth, audience building, and leveraging podcasting for business success.

• Website: PodMatch.com
• Instagram: @ajsanfilippo
• Podcast: Podcasting Made Simple

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Let’s get real for a moment—how often do we see marketing that leans on fear, pressure, and scare tactics? It’s all about the “buy now or else” vibes. But what if there’s a better way?

In this episode, I’m flipping the script and diving into possibility marketing—an approach that inspires action by showcasing what’s possible for your audience.

I’ll share my personal story (including some cringe-worthy moments with cayenne water cleanses—spoiler alert: don’t do it!) and how shifting from fear-based messaging to possibility-driven storytelling can transform the way you connect with your customers.

Click play to hear all of this and:

(00:00:35) Why inspiring clients is more effective than scaring them into action

(00:01:57) My personal struggle with weight and the negative impact of fear-based messaging

(00:05:36) My three-step framework for possibility marketing

(00:07:44) How to audit your content from your ideal client's perspective to inspire action

🎧 Listen to the full episode, Four Secrets to Unstoppable Marketing, >>HERE<<

Listen to Related Episodes:

• How to Attract Higher-Paying Customers Through Your Pricing Strategy
• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode519

Have you ever thought about the perseverance it takes to keep going, even when the journey feels impossibly tough?

Today I’m sharing one of the most reflective episodes yet—a deep dive into the lessons that shaped my 2024 and the people who had the biggest impact on my year.

This isn’t just a highlight reel. It’s about grit, growth, and the gold we’re all searching for amidst the dirt.

This episode is personal, it’s real, and it’s for anyone who needs a little encouragement to keep digging for the gold in their own life.

Click play to hear all of this and:

(00:00:50) Why I decided to reflect on the people who significantly impacted my life and business in 2024

(00:01:39) Insights from my experience with Gary Vaynerchuk, focusing on perseverance and authenticity

(00:06:01) My perspective and commitment to my goals moving forward

(00:06:58) Learnings from my mentor, Susan Sierota, who believes in me even when I doubt myself

(00:07:47) The 3 coaching styles that made a big difference for me this past year

(00:08:30) How Susan's time audits helped optimize my productivity

(00:10:58) Meeting Alex and his help in realizing that God was trying to get my attention

(00:16:31) The power of looking for gold amidst challenges

(00:19:00) The importance of going inward for personal growth

Listen to Related Episodes:

• How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk
• Strategies that Have Transformed My Business with (My Coach) Susan Sierota

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode518