Leads. Clients. Sales. Growth. We all want them, but what’s the best way to get them?

Turns out, the answer isn’t more hustle—it’s better marketing. And in this episode, I’m breaking down the exact strategy that’s changing how I attract, nurture, and convert leads in 2025.

I recently attended a mastermind in Napa hosted by marketing legend Brendon Burchard, and one takeaway hit me hard: The key to marketing isn’t just selling—it’s creating belief, offering a better way, and building a sense of belonging.

That’s what we’re diving into today.

🔑 Here’s what you’ll learn in this short but powerful episode:

✅ The 3B Marketing Framework (Belief, A Better Way, and Belonging)

✅ Why changing your environment can change your business growth

✅ How to dazzle your leads (and why that’s essential for conversion)

✅ How I’m applying this framework to grow my leads in 2025

If you’ve been struggling to attract new leads—or feel like your marketing is falling flat—this episode is for you. Let’s transform your marketing and make 2025 your best year yet!

🔥 Action Step: After listening, tag me on Instagram @jasminestar and share your biggest takeaway!

Click play to hear all of this and:

[00:00] The Key to More Leads: It’s Not What You Think

[02:18] Why Changing Your Environment Changes Your Business

[05:07] The Difference Between a Rest Trip & a Recharge Trip

[07:23] The 3B Marketing Framework: Belief, A Better Way, Belonging

[10:24] The Power of Challenging Your Audience’s Beliefs

[13:20] How to Position Your Offer as the “Better Way”

[16:31] Why People Need to Feel Like They Belong (and How That Drives Sales)

[18:35] How I’m Implementing the 3B Framework in 2025

Listen to Related Episodes:

• Selling without Feeling Sales-y | Interview on the Selling with Love Podcast
• Letting Your Marketing Work For You with Billy Gene
• How to Build an Irresistible Brand with Brittany Driscoll

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode525

Are you an entrepreneur making over $500K but haven't quite hit that $1M milestone yet? I'm excited to introduce you to a brand new, curated group of entrepreneurs just like you who want a roadmap to million-dollar growth. Over 6 months, we'll work together to audit your business, streamline your systems and identify key initiatives to help you scale to a million. Apply here: JasmineStar.com/million. Applicants are accepted on a first-come, first-served basis.

Have you ever thought you were headed in one direction, only to find yourself on a completely different path? That's exactly what happened to me at the Modern Elder Academy (M.E.A.) as part of a leadership accelerator program. I went in expecting a DEEP dive into business, but what I found was something far more profound: a complete shift in the way I see personal growth and transformation.

This isn’t your typical “business as usual” episode—it’s my personal reflection into how we grow, transform, and evolve as entrepreneurs and individuals. I’ll be sharing personal stories (including that one time I went on a three-hour hike in high tops) and practical takeaways that you can apply to your business and life today.

This episode is my way of keeping a promise I made years ago: to share what I’ve learned so you can avoid some of the mistakes I’ve made and grow your business with clarity and purpose!

Click play to hear all of this and:

(00:03:01) How a hike through New Mexico ended up not being about nature (at all) but about uncovering deeper connections and unexpected clarity

(00:06:01) Biggest takeaways from the M.E.A. experience and how they reshaped the way I approach life and business

(00:06:58) Why the questions you’re asking yourself might be the very thing holding you back—or propelling you forward

(00:08:00) The power of having a “wisdom book” as the secret weapon you didn’t know you needed

(00:10:40) Redefining disappointment and learning to use it as a tool for recalibrating expectations and reality

(00:12:33) The concept of liminality—the in-between space where growth and clarity often begin

(00:13:37) The anatomy of transformation, starting with the courageous act of letting go

(00:17:09) Navigating the messy middle—the hardest yet most transformative part of any big change

(00:20:25) The key ingredient for stepping into the next chapter of your life

(00:24:20) The difference between a fixed mindset and a growth mindset and why it matters in transitional moments

Listen to Related Episodes:

• How to Ask Questions that Get Results
• 7 Pivots in Business Led to THIS Moment
• How to Build Your Self Trust to Make Better Business Decisions

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode524

Are you an entrepreneur making over $500K but haven't quite hit that $1M milestone yet? I'm excited to introduce you to a brand new, curated group of entrepreneurs just like you who want a roadmap to million-dollar growth. Over 6 months, we'll work together to audit your business, streamline your systems and identify key initiatives to help you scale to a million. Apply here: JasmineStar.com/million. Applicants are accepted on a first-come, first-served basis.

Have you ever felt like leadership is a lonely road? Keith Ferrazzi is here to prove otherwise.

In this episode of The Jasmine Star Show, I’m sitting down with Keith—executive team coach, keynote speaker, bestselling author, and founder of Ferrazzi Greenlight—to uncover the secrets of high-performing teams, radical collaboration, and why leaders should never "eat alone." Oh, and did I mention that this conversation was so powerful that I restructured my team meetings at the start of 2024 because of Keith’s work? Yeah, it’s THAT good.

Here’s what we dive into:

✔️ Why relationships are the key to long-term success in business

✔️ The shift from leadership to "teamship" (and how it changes everything)

✔️ How to build a culture of candor, trust, and accountability in your team

✔️ The 3 biggest shifts you can make TODAY to improve collaboration

✔️ How to connect with the right people—even if they’re outside your current network

Keith’s wisdom has shaped how Fortune 500 teams operate, and today, he’s giving us an inside look at how small business owners and entrepreneurs can apply these strategies, too. Grab a pen (trust me, you’ll need it!) and let’s dig into this game-changing conversation. 🎧

Click play to hear all of this and:

00:00 - How a single introduction led Jasmine to Keith Ferrazzi

04:10 - The story behind Never Eat Alone and the power of building authentic relationships

09:30 - What is "teamship" and why is it the future of leadership?

13:20 - The three shifts every leader needs to make for better collaboration

21:45 - How to create a team culture of candor and accountability

30:10 - Jasmine’s personal leadership challenge (and Keith’s advice for fixing it)

38:00 - The 5 “packets of generosity” that open doors to powerful relationships

42:35 - Final takeaways: How to apply these strategies in your business today

Listen to Related Episodes:

• Building a Growth-Oriented Team with Leila Hormozi
• Four Unique Strengths to Have in Business and How to Develop Them
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

Keith Ferrazzi is a leading executive team coach, entrepreneur, and bestselling author known for his work on relationships, leadership, and organizational transformation. His books, including Never Eat Alone and Leading Without Authority, have changed the way businesses and leaders think about collaboration.

🔗 Learn more at Ferrazzi Greenlight

📖 Check out his latest book

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode523

Are you an entrepreneur making over $500K but haven't quite hit that $1M milestone yet? I'm excited to introduce you to a brand new, curated group of entrepreneurs just like you who want a roadmap to million-dollar growth. Over 6 months, we'll work together to audit your business, streamline your systems and identify key initiatives to help you scale to a million. Apply here: JasmineStar.com/million. Applicants are accepted on a first-come, first-served basis.