Episodes

  • Ep. 16: How Waukesha County Tech Simplified Student Registration to Boost Enrollment
    Sep 9 2024

    In this episode of The Hidden Gem, host Maya Demishkevich speaks with Kaylan Gaines, Director of Recruitment and Engagement at Waukesha County Technical College, about the college's innovative approach to in-person registration events. Kaylan shares the story behind the creation of the "Admission Accomplished" event—a one-stop enrollment experience designed to simplify the registration process for students, streamline their journey, and ensure they receive the necessary support to start their college education confidently.

    Key Takeaways:

    • Addressing Challenges in Registration: Hear about how Waukesha County Technical College created a one-stop registration event to simplify the enrollment process and address common student challenges.
    • Design and Execution of the Event: Learn how the event involves collaboration across departments, offering students comprehensive support from application to enrollment, all in one day.
    • Significant Impact on Enrollment: Discover the impact of the "Admission Accomplished" event, which boosted attendance and now contributes to 25% of fall enrollments.
    • Effective Marketing Strategies: Find out about the targeted marketing strategies—like email and text messaging—that successfully attract students to the event.
    • Advice for Other Institutions: Get insights on how other colleges can streamline their registration process, reduce barriers, and create a more student-friendly experience.

    Access the Admission Accomplished Checklist: https://drive.google.com/file/d/1v3Y-2ZXHyWXEh5ePFSuQS1_eQAvaidM6/view?usp=sharing

    Guest Name: Kaylan Gaines, Director of Recruitment and Engagement, Waukesha County Technical College.

    Guest Social: https://www.linkedin.com/in/kaylan-gaines/

    Guest Bio: Kaylan Gaines is a higher education professional with a decade of experience specializing in admissions & student recruitment. He currently is the Director of Recruitment & Engagement at Waukesha County Technical College located in southeastern Wisconsin where he develops and implements the recruitment strategy of the college's Enrollment Services unit and oversees recruitment operations and initiatives.


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    Connect With Our Host:
    Maya Demishkevich
    https://www.linkedin.com/in/mayademishkevich/

    About The Enrollify Podcast Network:
    The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

    Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

    Element451 is hosting the AI Engage Summit on Oct 29 and 30
    Register now for this free, virtual event.
    The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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    27 mins
  • Ep. 15: Crafting Meaningful and Memorable Experiences for Community College Constituents
    Aug 26 2024
    In this enlightening episode, we welcome Rob Zinkan, Vice President for Marketing Leadership at RHB, to discuss the pivotal role of constituent experiences in higher education marketing. Rob provides an in-depth look at the challenges and opportunities facing community colleges as they strive to enhance their impact on students and communities. From understanding RHB’s 4Es model to creating meaningful and memorable student journeys, this episode sheds light on how colleges can effectively differentiate themselves in a competitive landscape.Key Takeaways:Strategies for Creating Meaningful Experiences: Learn practical steps to start creating impactful constituent experiences, from conducting experience inventories to journey mapping, ensuring these experiences align with institutional mission and values.Insights into the 4Es Model: Discover RHB’s model of coherence, focusing on the four key areas—experience, expression, expectation, and effectiveness—that marketing departments need to master for greater institutional impact.Real-World Examples of Signature Experiences: Hear about successful initiatives, like the Summit at Agnes Scott College, that have significantly improved engagement and contributed to institutional success.Measuring the Impact of Experiences: Understand how to assess and measure the effectiveness of constituent experiences using various metrics and indicators, ensuring these experiences drive desired outcomes such as admissions, retention, and alumni engagement.Future Trends in Higher Education Marketing: Gain insights into upcoming trends and how colleges can prepare to stay ahead, focusing on digital transformation and integrating human-centered design to enhance overall constituent experiences.How to Structure Your Higher Ed Marketing Department for the Future: An RHB Guidebook.Guest Name: Rob Zinkan, Vice President for Marketing Leadership, RHBGuest Bio: Rob brings 25 years of experience in higher education leadership focused on reputation and resource development and intra-organizational alignment. He joined RHB in 2019 after nearly two decades at Indiana University in a variety of senior roles from campus-level vice chancellor to system-wide associate vice president. Rob holds a doctorate from Creighton University (his dissertation topic was higher education brand coherence), a master’s from Xavier University and a bachelor’s from Wabash College. A popular speaker, writer and advisor on higher education marketing and organization design, Rob is a former CASE commissioner (Commission on Communications and Marketing) and AMA Symposium for the Marketing of Higher Education committee member. He is co-author of the 2021 book What Makes a Strategic Plan ‘Strategic’? and is co-editor and contributor to Inside Higher Ed’s “Call to Action” blog. Rob also teaches graduate courses in both strategic communication and higher education leadership. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
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    50 mins
  • Ep. 14: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)
    Aug 12 2024
    In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland. Diane shares her comprehensive approach to strategic enrollment marketing, focusing on ten key areas that have driven significant growth and success for her institution. From optimizing websites and creating seamless student experiences to shaping public perceptions and leveraging innovative technologies, Diane offers valuable insights and practical strategies for higher education marketers. Tune in to learn how to navigate the complexities of enrollment marketing and build a cohesive and impactful brand identity.Audience Insights: Learn how to gather insights about your target audience through data analysis, surveys, and focus groups, and how these insights influence your marketing strategies.Nurturing Existing Leads: Understand techniques for targeting and nurturing existing lead pipelines to boost enrollment, emphasizing follow-up communications and personalized engagement.Innovative Technologies: Explore the latest technological innovations in enrollment marketing, such as AI-powered chatbots and advanced CRM systems, and their impact on marketing efforts.Social Media Strategy: Discover the power of social media in boosting enrollment through a case study and learn best practices for leveraging social media platforms effectively.Data-Driven Marketing: Understand the importance of data in shaping enrollment marketing strategies and see an example of a data-informed decision that significantly impacted enrollment.The IMPACT FrameworkGuest Name: Diane L. Burkett / Executive Director of Marketing and Public Affairs / College of the MainlandGuest Bio: Diane L. Burkett serves as the executive director of marketing and public affairs at College of the Mainland. Her diverse professional career, spanning across the public and private sectors in both higher education and software. She possesses a broad experience in marketing, communications and public relations, including expertise in higher education marketing, omni-channel marketing, digital marketing, brand strategy, public affairs, and crisis communications.During her tenure as executive director of marketing and public affairs at COM, she successfully led efforts to pass a $250 million general obligation bond, which will enable the college to fully complete its 10-year long-range plan to transform its facilities, expand academic offerings and optimize the student experience.Prior to joining COM, Burkett served as a director of marketing for SnapStream, inc. She also spent eight years at the University of Houston, serving in a variety of roles and progressive marketing / recruitment positions for the C.T. Bauer College of Business, School of Continuing and Professional Education and the College of Optometry. She began her professional career in software, with cPanel, Inc.Burkett has a master's degree in Instructional Technology and a bachelor's in communications with an emphasis in public relations from Mississippi State University. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
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    43 mins
  • Ep. 13: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 1)
    Jul 29 2024
    In Part 1 of this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland. Diane shares her comprehensive approach to strategic enrollment marketing, focusing on ten key areas that have driven significant growth and success for her institution. From optimizing websites and creating seamless student experiences to shaping public perceptions and leveraging innovative technologies, Diane offers valuable insights and practical strategies for higher education leaders. Tune in to learn how to navigate the complexities of enrollment marketing and build a cohesive and impactful brand identity.Key Takeaways:Strategic Growth: Learn how College of the Mainland has grown significantly through strategic marketing and enrollment efforts.Website Optimization: Discover the role of website optimization in enrollment marketing and learn effective changes made by community colleges to enhance user experience, accessibility, and functionality.Seamless Student Experience: Understand the steps taken to improve the prospective student experience, from application to enrollment.Integrated Marketing Strategy: Gain insights into developing a strategic and judicious integrated marketing strategy across various channels.Public Perception Management: Shaping Public Perceptions: Learn how to shape public perceptions and enhance your college's brand image through consistent messaging and community engagement.Personalized Enrollment Marketing: Discover examples of how personalization in enrollment marketing enhances student recruitment through personalized email campaigns, tailored content, and targeted outreach.Guest Name: Diane L. Burkett / Executive Director of Marketing and Public Affairs / College of the MainlandGuest Bio: Diane L. Burkett serves as the executive director of marketing and public affairs at College of the Mainland. Her diverse professional career, spanning across the public and private sectors in both higher education and software. She possesses a broad experience in marketing, communications and public relations, including expertise in higher education marketing, omni-channel marketing, digital marketing, brand strategy, public affairs, and crisis communications.During her tenure as executive director of marketing and public affairs at COM, she successfully led efforts to pass a $250 million general obligation bond, which will enable the college to fully complete its 10-year long-range plan to transform its facilities, expand academic offerings and optimize the student experience.Prior to joining COM, Burkett served as a director of marketing for SnapStream, inc. She also spent eight years at the University of Houston, serving in a variety of roles and progressive marketing / recruitment positions for the C.T. Bauer College of Business, School of Continuing and Professional Education and the College of Optometry. She began her professional career in software, with cPanel, Inc.Burkett has a master's degree in Instructional Technology and a bachelor's in communications with an emphasis in public relations from Mississippi State University. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
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    56 mins
  • Ep. 12: Mascot Magic: Strengthening College’s Brand Identity and Spirit
    Jul 15 2024
    In this episode of Hidden Gem, Maya Demishkevich sits down with Dr. Stephanie Erdmann, CEO and Dean of Great Falls College, to discuss the college's innovative journey to strengthen its brand identity. Dr. Erdmann shares the fascinating story behind the introduction of their new mascot, Mo the River Otter. Learn how a well-executed mascot can bring a community together, enhance school spirit, and create a cohesive brand identity even for colleges without athletic programs. Tune in to gain valuable insights on strategic branding, community engagement, and creative marketing tactics.Key Takeaways:Community Involvement: Discover how involving staff, students, and community members in the mascot creation process can foster a sense of ownership and pride.Creative Outreach: See how unique marketing strategies, such as involving local celebrities and creating engaging social media content, can boost community awareness and excitement.Sustained Engagement: Explore ongoing initiatives to keep the mascot relevant and integrated into various aspects of the college’s activities and communications.Time and Patience: Realize the importance of taking time with the mascot development process to ensure thorough community engagement and thoughtful implementation.The IMPACT FrameworkGuest Name: Dr. Stephanie Erdmann / CEO and Dean / Great Falls College MSUGuest Bio: Dr. Stephanie Erdmann is a higher education veteran with more than 20 years of experience in private, tribal, and public two-year and technical colleges in Wisconsin and Montana.Stephanie is passionate about two-year education. She began her own educational journey at Spokane Falls Community College before transferring to the University of Montana to earn a Bachelor of Arts in Interpersonal Communication and later masters and doctoral degrees. Her career path started in advertising and marketing after college graduation, and she proudly applies this transferable skill to her role as the CEO/Dean at Great Falls College MSU since July 2021, and in previous higher ed positions at other institutions for the last several years.With an impressive record of promoting leadership within two-year educational institutions, Stephanie constantly strives to remove barriers for students so they can improve their economic situations and civic responsibilities through education. While offering the appropriate programs of study, hiring suitable people, and providing adequate financial support, a big part of her work involves creating a brand and marketing it to a broader audience. Not only does a strong brand attract students to the campus and encourage them to attend, but a strong brand also builds a community, resulting in higher persistence leading to more graduates. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
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    43 mins
  • Ep. 11: How to Build a Marketing Dream Team at a Community College
    Jul 1 2024
    In this episode of Hidden Gem, Maya interviews Lilian Clemente, the Executive Director of Strategic Marketing Communications and Interim VP for Strategy and Innovation at Front Range Community College. Lilian shares her journey of building a brand new marketing communication department from the ground up, discussing the challenges, strategies, and successes along the way. Tune in to discover how to assess your institution's needs, build trust within your community, and create a culture of collaboration and innovation.Key Takeaways:Team Building: Discover how Lilian assessed the needs of Front Range Community College and strategically built a marketing team from two to twelve members in just one year.Internal Partnerships: Understand the importance of building trust and partnerships within the college community to enhance marketing efforts and align with institutional goals.Culture Development: Hear Lilian’s approach to creating a positive, customer-service-oriented culture within her team.Creative Collaboration: Find out how collaborating with faculty and leveraging student talent can benefit both the marketing team and the educational programs.The IMPACT FrameworkGuest Name: Lilian Clemente / Executive Director of Strategic Marketing Communications and Interim VP for Strategy and Innovation / Front Range Community CollegeGuest Social Handles: https://www.linkedin.com/in/lilianclementeGuest Bio: Lilian Clemente is a marketing and communications executive with 15+ years of experience in higher education. She has led large marketing and communications initiatives and helped advance brand reputation on local and global scales for some of the top universities in the country. As the Executive Director of Strategic Marketing & Communications at FRCC, Clemente leads the Marketing and Communications division, bringing her expertise and innovative approach to further elevate the college’s brand and expand its reach. She is responsible for drawing upon industry best practices and audience insights to develop and implement comprehensive marketing campaigns, support enrollment growth, and optimize internal and external communications. In addition to her marketing role, Lilian is also currently serving as Interim Vice President of Strategy and Innovation at Front Range Community College.Prior to joining FRCC, Lilian served in key marketing and communications leadership roles to some of the top institutions in the U.S., including Arizona State University and the University of North Carolina at Chapel Hill, driving international enrollment growth and leading teams in creative strategy and implementation, alumni engagement and internal communications. Lilian's passion for access to education and her belief in the transformative power of colleges and universities have been the driving forces behind her career in higher education. She holds a master's degree in Higher and Post-Secondary Education, a bachelor's degree in Business Communication, and a certificate in International Business from Arizona State University. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
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    40 mins
  • Ep. 10: From Data to Advocacy: Shaping the Future of Community Colleges Nationwide
    Jun 17 2024
    In this enlightening episode, we welcome Dr. Martha Parham, the Senior VP of Public Relations for the American Association of Community Colleges (AACC), to discuss the pivotal role community colleges play in the higher education landscape. Martha provides an in-depth look at the challenges and opportunities facing community colleges across the United States, emphasizing the critical support AACC provides through leadership, advocacy, and advancement. From navigating policy changes in Washington D.C. to leveraging data-driven marketing strategies, this episode sheds light on how community colleges can enhance their impact on students and communities nationwide.Key Takeaways:Ideas for leveraging data-driven strategies to enhance marketing and communication efforts, ensuring that community colleges effectively reach and engage their target audiences.Tips for navigating the challenges of rapid technological advancements, particularly the integration of AI in education, to enhance learning and operational efficiency.Guidance on maintaining effective advocacy for community colleges in Washington D.C., ensuring that their needs and contributions are recognized in legislative processes.Strategies for using comprehensive data to communicate the value and impact of community colleges, helping to shift public perceptions and underscore their critical role in higher education.Guest Name: Dr. Martha M. Parham / Senior Vice President, Public Relations / American Association of Community CollegesGuest Social: https://www.aacc.nche.edu/Guest Bio: Dr. Martha M. Parham is the senior vice president, public relations for the American Association of Community Colleges. Parham leads the marketing, publications, media and public relations, and oversees AACC’s 21st Century Center.Prior to joining AACC, Parham was the Director of Public Affairs, Marketing and Government Relations at the Coast Community College District, where she directed the marketing, communications, media and public relations, graphics and printing, and government relations and advocacy activities of the ninth largest community college district in California. She also served as the Executive Director to the Coast CCD Foundation. While at Coast, Parham lead the campaign for Measure M, securing nearly $800-million in General Obligation Bond funds for the district’s three colleges.Parham is a member of the National Council for Marketing and Public Relations. She is a past president of the Community College Public Relations Organization (CCPRO) and served on the board for the Association of Community College Administrators. She has won numerous awards from NCMPR and CCPRO for her creativity in developing advertisements and publications, event planning and advocacy strategies. Parham has been the recipient of several awards, including All Pro Lifetime Achievement Award by the California Community College Public Relations Organization, and the Coast District Manager of the Year.Prior to joining the staff at the Coast Community College District, Parham spent her time at Disneyland as an Imagineer, where she served in an administrative capacity tracking graphics and lighting design projects for Tarzan’s Treehouse, New Tomorrowland and the Disney Gallery.A native of Virginia, Parham received her bachelor’s degree in English from Longwood University, a master’s degree in English in 2005, and her doctorate in Educational Leadership in 2011. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education ...
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    41 mins
  • Enrollify.org Relaunch: More Content, More Community
    Jun 13 2024

    In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.


    - - - -

    Connect With Our Host:
    Maya Demishkevich
    https://www.linkedin.com/in/mayademishkevich/

    About The Enrollify Podcast Network:
    The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

    Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

    Element451 is hosting the AI Engage Summit on Oct 29 and 30
    Register now for this free, virtual event.
    The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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    2 mins